{"id":6687,"date":"2025-12-23T12:32:00","date_gmt":"2025-12-23T10:32:00","guid":{"rendered":"https:\/\/engazcrm.com\/blog\/?p=6687"},"modified":"2025-12-23T12:32:00","modified_gmt":"2025-12-23T10:32:00","slug":"%d9%81%d9%84%d8%aa%d8%b1%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%ac%d8%a7%d8%af%d9%8a%d9%86","status":"publish","type":"post","link":"https:\/\/engazcrm.com\/blog\/%d9%81%d9%84%d8%aa%d8%b1%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%a7%d9%84%d8%ac%d8%a7%d8%af%d9%8a%d9%86\/","title":{"rendered":"\u0641\u0644\u062a\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u062f\u064a\u0646"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>\u0627\u0644\u062d\u0645\u0644\u0627\u062a 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\u0625\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u063a\u064a\u0631 \u0645\u0631\u0628\u062d\u0629.<\/li>\n<li>\u0636\u064a\u0627\u0639 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u0630\u0647\u0628\u064a\u0629:\u00a0\u0628\u064a\u0646\u0645\u0627 \u064a\u0646\u0634\u063a\u0644 \u0627\u0644\u0645\u0646\u062f\u0648\u0628 \u0628\u0627\u0644\u062d\u062f\u064a\u062b \u0645\u0639 \u0639\u0645\u064a\u0644 \u063a\u064a\u0631 \u062c\u0627\u062f\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0639\u0645\u064a\u0644 \u064a\u0646\u062a\u0638\u0631 \u0627\u0644\u0631\u062f\u060c \u0648\u062a\u0623\u062e\u0631 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0639\u0644\u064a\u0647 \u0642\u062f \u064a\u062f\u0641\u0639\u0647 \u0644\u0644\u0630\u0647\u0627\u0628 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n<li>\u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0628\u064a\u0639\u0627\u062a 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\u0633\u0644\u0648\u0643\u0647\u0645\u061f<\/h2>\n<p>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 &#8220;\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u064a\u062f\u0648\u064a&#8221; \u0625\u0644\u0649 &#8220;\u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0627\u0644\u0630\u0643\u064a&#8221; \u0647\u0648 \u062c\u0648\u0647\u0631 \u0627\u0644\u0642\u0648\u0629 \u0641\u064a \u0646\u0638\u0627\u0645\u00a0EngazCRM. \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0628\u0635\u0645\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Digital Footprint) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0644\u0630\u0644\u0643 \u0644\u0627 \u064a\u0643\u062a\u0641\u064a \u0628\u0645\u0639\u0631\u0641\u0629 \u0627\u0633\u0645 \u0648\u0628\u064a\u0627\u0646\u0627\u062a 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\u0627\u0644\u0645\u062d\u062a\u0648\u0649:\u00a0\u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u062a\u062d\u0645\u064a\u0644\u0647\u0627. \u0647\u0644 \u062d\u0645\u0644 &#8220;\u0643\u062a\u0627\u0644\u0648\u062c&#8221; \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u061f \u0647\u0644 \u0634\u0627\u0647\u062f \u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0645\u0639\u0627\u064a\u0646\u0629 \u0644\u0644\u0646\u0647\u0627\u064a\u0629\u061f \u0647\u0644 \u0632\u0627\u0631 \u0635\u0641\u062d\u0629 &#8220;\u062e\u0637\u0637 \u0627\u0644\u0633\u062f\u0627\u062f&#8221; \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629\u061f \u0643\u0644 \u0641\u0639\u0644 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u064a\u0639\u0637\u064a \u0645\u0624\u0634\u0631\u064b\u0627 \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u0627\u0644\u062c\u062f\u064a\u0629.<\/li>\n<li>\u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0622\u0644\u064a\u0629:\u00a0\u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0633\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u062a\u0633\u0627\u0628 \u0622\u0644\u064a\u0629 \u0623\u0648 \u0628\u0631\u064a\u062f\u064b\u0627 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u064b\u0627 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0648\u062d\u062f\u0629\u060c \u064a\u0642\u064a\u0633 EngazCRM \u0633\u0631\u0639\u0629 \u0641\u062a\u062d \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0636\u063a\u0637\u0647 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u0647\u0627. \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u0648\u0627\u0644\u0645\u062a\u0643\u0631\u0631 \u064a\u0631\u0641\u0639 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627.<\/li>\n<li>\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a:\u00a0\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0639\u0648\u062f \u0644\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u064a\u062a\u0635\u0644 \u0644\u0644\u0645\u0631\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0644\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0639\u0646 \u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0642\u0646\u064a\u0629 (\u0645\u062b\u0644 \u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0648\u062d\u062f\u0629 \u0623\u0648 \u0646\u0648\u0639 \u0627\u0644\u062a\u0634\u0637\u064a\u0628) \u064a\u062a\u0645 \u062a\u0645\u064a\u064a\u0632\u0647 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0643\u0639\u0645\u064a\u0644 &#8220;\u0639\u0627\u0644\u064a \u0627\u0644\u062c\u062f\u064a\u0629&#8221;.<\/li>\n<\/ul>\n<h2>\u0645\u0639\u0627\u064a\u064a\u0631 \u0641\u0644\u062a\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u062f\u064a\u0646 \u0645\u0642\u0627\u0628\u0644 \u063a\u064a\u0631 \u0627\u0644\u062c\u0627\u062f\u064a\u0646<\/h2>\n<p>\u0644\u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629\u00a0\u0641\u0644\u062a\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u062f\u064a\u0646\u00a0\u0628\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0628\u0646\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0627\u0636\u062d\u0629 (Qualification Criteria). \u0623\u0634\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0647\u0648 \u0646\u0645\u0648\u0630\u062c (BANT)\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u0623\u062a\u0645\u062a\u062a\u0647 \u062f\u0627\u062e\u0644 \u0627\u0644\u0640 CRM:<\/p>\n<h3>\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (Budget):<\/h3>\n<p>\u064a\u062c\u0628 \u0645\u0639\u0631\u0641\u0629 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0645\u0644\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u064a\u062a\u0645 \u0630\u0644\u0643 \u0639\u0628\u0631 \u0623\u0633\u0626\u0644\u0629 \u0630\u0643\u064a\u0629 \u0641\u064a \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0623\u0648 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a\u0647 \u0627\u0644\u0633\u0627\u0628\u0642\u0629. \u0644\u0627 \u062c\u062f\u0648\u0649 \u0645\u0646 \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0648\u0642\u062a \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0639 \u0639\u0645\u064a\u0644 \u064a\u0628\u062d\u062b \u0639\u0646 \u0634\u0642\u0629 \u0628\u0645\u0644\u064a\u0648\u0646 \u062c\u0646\u064a\u0647 \u0641\u064a \u0645\u0634\u0631\u0648\u0639 \u062a\u0628\u062f\u0623 \u0623\u0633\u0639\u0627\u0631\u0647 \u0645\u0646 3 \u0645\u0644\u0627\u064a\u064a\u0646.<\/p>\n<h3>\u0627\u0644\u0633\u0644\u0637\u0629 (Authority):<\/h3>\n<p>\u0647\u0644 \u0627\u0644\u0645\u062a\u062d\u062f\u062b \u0647\u0648 \u0635\u0627\u062d\u0628 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u061f \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062a\u062d\u062f\u062b \u0647\u0648 \u0627\u0644\u0627\u0628\u0646 \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u0644\u0644\u0623\u0628. \u064a\u0633\u0627\u0639\u062f CRM \u0641\u064a \u062a\u0648\u062b\u064a\u0642 \u0635\u0627\u0646\u0639\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0635\u062d\u064a\u062d.<\/p>\n<h3>\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c (Need):<\/h3>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062d\u062a\u0627\u062c \u0644\u0644\u0633\u0643\u0646 \u0627\u0644\u0641\u0648\u0631\u064a \u0648\u0645\u0634\u0631\u0648\u0639\u0643 \u0642\u064a\u062f \u0627\u0644\u0625\u0646\u0634\u0627\u0621 (Off-plan)\u060c \u0641\u0647\u0648 \u0639\u0645\u064a\u0644 &#8220;\u063a\u064a\u0631 \u062c\u0627\u062f&#8221; \u0644\u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0648\u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0647 \u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0623\u062e\u0631\u0649 \u062c\u0627\u0647\u0632\u0629.<\/p>\n<h3>\u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0632\u0645\u0646\u064a (Timeline):<\/h3>\n<p>\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0631\u064a\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u062e\u0644\u0627\u0644 \u0634\u0647\u0631 \u0647\u0648 &#8220;\u0623\u0648\u0644\u0648\u064a\u0629 \u0642\u0635\u0648\u0649&#8221;\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u062e\u0637\u0637 \u0644\u0644\u0634\u0631\u0627\u0621 &#8220;\u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0642\u0628\u0644&#8221; \u0647\u0648 \u0639\u0645\u064a\u0644 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 &#8220;\u0631\u0639\u0627\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f&#8221; (Nurturing) \u0648\u0644\u064a\u0633 \u0627\u062a\u0635\u0627\u0644\u064b\u0627 \u0628\u064a\u0639\u064a.<\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 (Qualified Leads)<\/h2>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0641\u0644\u062a\u0631\u0629 \u0645\u0627 \u064a\u0623\u062a\u064a\u0646\u0627\u060c \u0628\u0644 \u062a\u062d\u0633\u064a\u0646\u0647 \u0645\u0646\u0630 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u064a\u062a\u0637\u0644\u0628 \u062a\u0639\u0627\u0648\u0646\u064b\u0627 \u0648\u062b\u064a\u0642\u064b\u0627 \u0628\u064a\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/p>\n<ul>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0637\u0648\u064a\u0644\u0629 (Long Forms):\u00a0\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0637\u0644\u0628 &#8220;\u0627\u0644\u0627\u0633\u0645 \u0648\u0627\u0644\u0647\u0627\u062a\u0641&#8221; \u0641\u0642\u0637\u060c \u0627\u0637\u0644\u0628 \u062a\u0641\u0627\u0635\u064a\u0644 \u0625\u0636\u0627\u0641\u064a\u0629 \u0645\u062b\u0644 &#8220;\u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0645\u0641\u0636\u0644\u0629&#8221; \u0648&#8221;\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0633\u062f\u0627\u062f&#8221;. \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u062c\u0627\u062f\u064a\u0646 \u064a\u062a\u0643\u0627\u0633\u0644\u0648\u0646 \u0639\u0646 \u0645\u0644\u0621 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u064a\u0635\u0644 \u0625\u0644\u064a\u0643 \u0647\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0639\u062f \u0644\u0628\u0630\u0644 \u0627\u0644\u062c\u0647\u062f.<\/li>\n<li>\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0627\u0644\u0645\u0632\u062f\u0648\u062c (Double Opt-in):\u00a0\u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0644\u0629 \u0622\u0644\u064a\u0629 \u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u062a\u0623\u0643\u064a\u062f \u0627\u0647\u062a\u0645\u0627\u0645\u0647 \u0623\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0648\u0639\u062f \u0645\u0643\u0627\u0644\u0645\u0629. \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629 \u062a\u0635\u0641\u064a \u0646\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0633\u062c\u0644\u0648\u0627 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 &#8220;\u0628\u0627\u0644\u062e\u0637\u0623&#8221; \u0623\u0648 \u0628\u062f\u0627\u0641\u0639 \u0627\u0644\u0641\u0636\u0648\u0644 \u0627\u0644\u0639\u0627\u0628\u0631.<\/li>\n<li>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062e\u0635\u0635:\u00a0\u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u062a\u0642\u0646\u064a\u064b\u0627 \u0648\u0645\u0641\u0635\u0644\u064b\u0627\u060c \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621\u064b \u0623\u0643\u062b\u0631 \u0648\u0639\u064a\u064b\u0627 \u0648\u062c\u062f\u064a\u0629. \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u064a\u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u062c\u0627\u062f\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u062f\u0631\u0648\u0646 \u0644\u063a\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645.<\/li>\n<li>\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 (Chatbots):\u00a0\u064a\u0645\u0643\u0646 \u0644\u0640 EngazCRM \u062f\u0645\u062c &#8220;\u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629&#8221; \u064a\u0642\u0648\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 &#8220;\u0627\u0644\u0627\u0633\u062a\u062c\u0648\u0627\u0628 \u0627\u0644\u0623\u0648\u0644\u064a&#8221; \u0644\u0644\u0639\u0645\u064a\u0644 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0627\u0639\u0629\u060c \u0648\u064a\u0642\u0648\u0645 \u0628\u0641\u0644\u062a\u0631\u062a\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0625\u062c\u0627\u0628\u0627\u062a\u0647 \u0642\u0628\u0644 \u0623\u0646 \u064a\u062d\u0635\u0644 \u0627\u0644\u0645\u0648\u0638\u0641 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u060c \u0645\u0645\u0627 \u064a\u064f\u0632\u064a\u062f \u0645\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/li>\n<\/ul>\n<h2>\u062a\u062d\u0644\u064a\u0644 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u0641\u0636\u0644 \u0642\u0646\u0627\u0629<\/h2>\n<p>\u0644\u064a\u0633\u062a \u0643\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u062c\u0648\u062f\u0629. \u0628\u0641\u0636\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a<strong>\u00a0<a href=\"https:\/\/engazcrm.com\/ar\">EngazCRM<\/a>\u060c<\/strong> \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0629 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0643\u0646\u0632 \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0627:<\/p>\n<ol>\n<li>\u062a\u062d\u0644\u064a\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0642\u0646\u0627\u0629:\u00a0\u0642\u062f \u062a\u0643\u062a\u0634\u0641 \u0623\u0646 \u0625\u0639\u0644\u0627\u0646\u0627\u062a &#8220;\u0633\u0646\u0627\u0628 \u0634\u0627\u062a&#8221; \u062a\u062c\u0644\u0628 1000 \u0639\u0645\u064a\u0644 \u0628\u062a\u0643\u0644\u0641\u0629 \u0631\u062e\u064a\u0635\u0629 \u0648\u0644\u0643\u0646 \u0644\u0645 \u064a\u063a\u0644\u0642 \u0645\u0646\u0647\u0645 \u0623\u062d\u062f\u060c \u0628\u064a\u0646\u0645\u0627 &#8220;\u0644\u064a\u0646\u0643\u062f \u0625\u0646&#8221; \u062c\u0644\u0628 10 \u0639\u0645\u0644\u0627\u0621 \u0641\u0642\u0637 \u0648\u0644\u0643\u0646 3 \u0645\u0646\u0647\u0645 \u0627\u0634\u062a\u0631\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644. \u0647\u0646\u0627 \u064a\u062a\u0636\u062d \u0623\u0646 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0647\u064a \u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627.<\/li>\n<li>\u062a\u062a\u0628\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0624\u0647\u0644: \u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u064a\u0633 &#8220;\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644&#8221;\u060c \u0628\u0644 &#8220;\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0627\u062c\u062a\u0627\u0632 \u0627\u0644\u0641\u0644\u062a\u0631\u0629&#8221;. \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062d\u062f\u062f \u0646\u062c\u0627\u062d \u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/li>\n<li>\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u062f\u064a\u0646:\u00a0\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629\u060c \u064a\u0645\u0643\u0646 \u0639\u0645\u0644 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0645\u062e\u0635\u0635\u0629 \u0641\u0642\u0637 \u0644\u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u0627\u062c\u062a\u0627\u0632\u0648\u0627 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0641\u0644\u062a\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0627\u0644\u0640 CRM \u0648\u0644\u0643\u0646\u0647\u0645 \u0644\u0645 \u064a\u0634\u062a\u0631\u0648\u0627 \u0628\u0639\u062f\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/li>\n<\/ol>\n<h2>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0637\u0628\u064a\u0642 &#8220;\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646&#8221; Lead Scoring \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0642\u0627\u0631\u064a<\/h2>\n<p>\u064a\u0639\u062f \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 Lead Scoring\u00a0\u0647\u0648 \u0642\u0645\u0629 \u0627\u0644\u0647\u0631\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629\u00a0\u0641\u0644\u062a\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u062f\u064a\u0646. \u0625\u0644\u064a\u0643 \u0643\u064a\u0641 \u062a\u0637\u0628\u0642\u0647 \u062f\u0627\u062e\u0644 \u0646\u0638\u0627\u0645\u0643 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629:<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0648\u0632\u0627\u0646 (Weighting):<\/h3>\n<p>\u0627\u062a\u0641\u0642 \u0645\u0639 \u0641\u0631\u064a\u0642\u0643 \u0639\u0644\u0649 \u0645\u0646\u062d \u0646\u0642\u0627\u0637 \u0644\u0643\u0644 \u0641\u0639\u0644. \u0645\u062b\u0627\u0644:<\/p>\n<ul>\n<li>\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0625\u0639\u0644\u0627\u0646: +10 \u0646\u0642\u0627\u0637.<\/li>\n<li>\u062a\u062d\u0645\u064a\u0644 \u0645\u0644\u0641 \u0627\u0644\u0623\u0633\u0639\u0627\u0631: +20 \u0646\u0642\u0637\u0629.<\/li>\n<li>\u0642\u0636\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646 5 \u062f\u0642\u0627\u0626\u0642 \u0641\u064a \u062a\u0635\u0641\u062d \u0627\u0644\u0645\u0648\u0642\u0639: +15 \u0646\u0642\u0637\u0629.<\/li>\n<li>\u0637\u0644\u0628 \u0645\u0648\u0639\u062f \u0645\u0639\u0627\u064a\u0646\u0629: +50 \u0646\u0642\u0637\u0629.<\/li>\n<li>\u0639\u062f\u0645 \u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: -10 \u0646\u0642\u0627\u0637.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: \u0648\u0636\u0639 \u062d\u062f\u0648\u062f \u0627\u0644\u062a\u0635\u0646\u064a\u0641 (Thresholds):<\/h3>\n<ul>\n<li>(0 &#8211; 30 \u0646\u0642\u0637\u0629): \u0639\u0645\u064a\u0644 \u0628\u0627\u0631\u062f (\u064a\u064f\u062a\u0631\u0643 \u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u064a\u0645\u064a\u0644 \u0627\u0644\u0622\u0644\u064a\u0629).<\/li>\n<li>(31 &#8211; 70 \u0646\u0642\u0637\u0629): \u0639\u0645\u064a\u0644 \u062f\u0627\u0641\u0626 (\u064a\u062d\u062a\u0627\u062c \u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0647\u0627\u062a\u0641\u064a\u0629 \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629).<\/li>\n<li>(\u0623\u0643\u062b\u0631 \u0645\u0646 70 \u0646\u0642\u0637\u0629): \u0639\u0645\u064a\u0644 \u0633\u0627\u062e\u0646 (\u064a\u062c\u0628 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0647 \u062e\u0644\u0627\u0644 \u062f\u0642\u0627\u0626\u0642 \u0648\u062a\u0639\u064a\u064a\u0646 \u0623\u0641\u0636\u0644 \u0628\u0627\u0626\u0639 \u0644\u0647).<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629: \u0627\u0644\u0623\u062a\u0645\u062a\u0629 (Automation):<\/h3>\n<p>\u0642\u0645 \u0628\u0628\u0631\u0645\u062c\u0629 EngazCRM \u0644\u064a\u0642\u0648\u0645 \u0628\u062a\u063a\u064a\u064a\u0631 \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0622\u0644\u064a\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637\u060c \u0648\u0625\u0631\u0633\u0627\u0644 \u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0641\u0648\u0631\u064a\u0629 \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0646\u062f \u0638\u0647\u0648\u0631 &#8220;\u0639\u0645\u064a\u0644 \u0641\u0627\u0626\u0642 \u0627\u0644\u062c\u062f\u064a\u0629&#8221;.<\/p>\n<h3>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629: \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646:<\/h3>\n<p>\u0643\u0644 \u0634\u0647\u0631\u060c \u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0634\u062a\u0631\u0648\u0627 \u0641\u0639\u0644\u064a\u064b\u0627 \u0648\u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0633\u0644\u0648\u0643\u0647\u0645 \u0627\u0644\u0633\u0627\u0628\u0642. \u0647\u0644 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u0648\u0636\u0639\u062a\u0647\u0627 \u062a\u0639\u0643\u0633 \u062c\u062f\u064a\u062a\u0647\u0645 \u062d\u0642\u064b\u0627\u061f \u0642\u0645 \u0628\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0648\u0632\u0627\u0646 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u062a\u0635\u0644 \u0625\u0644\u0649 \u0623\u0639\u0644\u0649 \u062f\u0642\u0629 \u0645\u0645\u0643\u0646\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0627\u062a\u062a \u062a\u062c\u0644\u0628 \u0645\u0626\u0627\u062a\u060c \u0648\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0622\u0644\u0627\u0641 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a 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