{"id":6678,"date":"2025-12-23T12:15:51","date_gmt":"2025-12-23T10:15:51","guid":{"rendered":"https:\/\/engazcrm.com\/blog\/?p=6678"},"modified":"2025-12-23T12:15:51","modified_gmt":"2025-12-23T10:15:51","slug":"%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%81%d9%8a-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d8%a7%d8%aa","status":"publish","type":"post","link":"https:\/\/engazcrm.com\/blog\/%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%81%d9%8a-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d8%a7%d8%aa\/","title":{"rendered":"\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>\u0623\u0635\u0628\u062d \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0648\u0627\u0642\u0639\u064b\u0627 \u0645\u0644\u0645\u0648\u0633\u064b\u0627 \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u062e\u0627\u0631\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0644\u0628\u064a\u0639 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u064a\u0648\u064a. \u0646\u062d\u0646 \u0646\u0639\u064a\u0634 \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0639\u0635\u0631 &#8220;\u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629&#8221; (PropTech)\u060c \u062d\u064a\u062b \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0646\u0627\u0637\u062d\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629\u060c \u0628\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0628\u064a\u0639\u064a\u0629 \u0630\u0643\u064a\u0629.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0633\u0646\u063a\u0648\u0635 \u0641\u064a \u0623\u0639\u0645\u0627\u0642 \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u062d\u062f\u062b\u0647\u0627 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0645\u064a\u0632\u060c \u0648\u0643\u064a\u0641 \u0646\u062c\u062d\u062a \u0623\u0646\u0638\u0645\u0629 \u0645\u062a\u0637\u0648\u0631\u0629 \u0645\u062b\u0644 &#8220;\u0646\u0638\u0627\u0645 CRM&#8221; \u0641\u064a \u062f\u0645\u062c \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0644\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u0648\u0627\u0644\u0648\u0633\u0637\u0627\u0621 \u0645\u0646 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u0646\u0645\u0648 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629.<\/p>\n<h2>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a: \u0645\u0627 \u062f\u0648\u0631\u0647 \u0641\u064a \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u061f<\/h2>\n<p>\u0644\u0637\u0627\u0644\u0645\u0627 \u0639\u0627\u0646\u0649 \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0645\u0646 &#8220;\u0636\u062c\u064a\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a&#8221;\u061b \u0641\u0622\u0644\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0648\u0627\u0635\u0644\u0648\u0646 \u064a\u0648\u0645\u064a\u064b\u0627\u060c \u0648\u0627\u0644\u0622\u0644\u0627\u0641 \u0645\u0646 \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u062a\u064f\u0639\u0631\u0636 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0628\u064a\u0646\u0647\u0645\u0627 \u062a\u0636\u064a\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0641\u0631\u0635 \u0628\u0633\u0628\u0628 \u0639\u062c\u0632 \u0627\u0644\u0639\u0642\u0644 \u0627\u0644\u0628\u0634\u0631\u064a \u0639\u0646 \u0645\u0639\u0627\u0644\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u0643\u0645 \u0627\u0644\u0647\u0627\u0626\u0644 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u062f\u0642\u0629 \u0648\u0633\u0631\u0639\u0629. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631\u00a0\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u064a\u0639\u0645\u0644 \u0643\u0646\u0638\u0627\u0645 \u0645\u0631\u0643\u0632\u064a \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<p>\u062a\u062a\u062c\u0644\u0649 \u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0639\u062f\u0629 \u0646\u0642\u0627\u0637 \u062c\u0648\u0647\u0631\u064a\u0629:<\/p>\n<h3>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a (Predictive Analytics):<\/h3>\n<p>\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0648\u0642\u0639 \u0627\u0631\u062a\u0641\u0627\u0639 \u0623\u0648 \u0627\u0646\u062e\u0641\u0627\u0636 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0645\u0639\u064a\u0646\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0634\u0631\u0627\u0621 \u0623\u0648 \u062a\u0637\u0648\u064a\u0631 \u0635\u0627\u0626\u0628\u0629.<\/p>\n<h3>\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0622\u0644\u064a \u0644\u0644\u0639\u0642\u0627\u0631\u0627\u062a (AVM):<\/h3>\n<p>\u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629\u060c \u0648\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0639\u0642\u0627\u0631\u060c \u0648\u062d\u062a\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u064a \u0627\u0644\u0645\u062d\u064a\u0637 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0627\u0644\u0639\u0627\u062f\u0644\u0629 \u0644\u0644\u0639\u0642\u0627\u0631 \u0641\u064a \u062b\u0648\u0627\u0646\u064d \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u062a\u0623\u062b\u0631 \u0628\u0639\u0648\u0627\u0645\u0644 \u0628\u0634\u0631\u064a\u0629 \u0630\u0627\u062a\u064a\u0629.<\/p>\n<h3>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u0627\u0643\u0627\u0629:<\/h3>\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0645\u0639 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u062c\u0648\u0644 \u0641\u064a \u0645\u0634\u0627\u0631\u064a\u0639 \u0644\u0645 \u062a\u064f\u0628\u0646\u0649 \u0628\u0639\u062f\u060c \u0645\u0639 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062f\u064a\u0643\u0648\u0631\u0627\u062a \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0644\u062d\u0638\u064a\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0641\u0636\u064a\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u062a\u064a \u064a\u062d\u0644\u0644\u0647\u0627 \u0627\u0644\u0646\u0638\u0627\u0645.<\/p>\n<h2>\u0643\u064a\u0641 \u064a\u062f\u0645\u062c EngazCRM \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p>\u0644\u0627 \u064a\u0643\u062a\u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645\u00a0\u0628\u0643\u0648\u0646\u0647 \u0645\u062e\u0632\u0646\u064b\u0627 \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0628\u0644 \u062a\u0637\u0648\u0631 \u0644\u064a\u0635\u0628\u062d \u0634\u0631\u064a\u0643\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 &#8220;\u0641\u0647\u0645&#8221; \u0627\u0644\u0639\u0645\u064a\u0644. \u062f\u0645\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u062a\u064a\u062d \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0643\u0627\u0646\u062a \u0635\u0639\u0628\u0629 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642:<\/p>\n<h3>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 (Sentiment Analysis):<\/h3>\n<p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (NLP)\u060c \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0646\u0638\u0627\u0645 \u062a\u0642\u062f\u064a\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0631\u0636\u0627 \u0623\u0648 \u0627\u0644\u062a\u0631\u062f\u062f \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0648\u0627\u062a\u0633\u0627\u0628. \u0647\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u063a\u0627\u0636\u0628\u061f \u0647\u0644 \u0647\u0648 \u0645\u062a\u0631\u062f\u062f\u061f \u0647\u0644 \u064a\u0628\u062f\u0648 \u0645\u062a\u062d\u0645\u0633\u064b\u0627\u061f \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0645\u0648\u0638\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0631\u062f.<\/p>\n<h3>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629:<\/h3>\n<p>\u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u062f\u0627\u062e\u0644 \u0627\u0644\u0646\u0638\u0627\u0645\u061b \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0645\u064a\u0644 \u0644\u0641\u062a\u062d \u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u062d\u0644\u064a\u0629 \u0641\u064a \u0648\u0642\u062a \u0645\u062a\u0623\u062e\u0631 \u0645\u0646 \u0627\u0644\u0644\u064a\u0644\u060c \u064a\u0633\u062a\u0646\u062a\u062c \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0647\u062a\u0645\u0627\u0645\u0647 \u0628\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u064a\u0642\u0648\u0645 \u0622\u0644\u064a\u064b\u0627 \u0628\u062a\u0639\u062f\u064a\u0644 \u0645\u0644\u0641\u0647 \u0644\u064a\u0639\u0631\u0636 \u0639\u0644\u064a\u0647 \u0641\u0631\u0635\u064b\u0627 \u0645\u0634\u0627\u0628\u0647\u0629.<\/p>\n<h3>\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 (Smart Segmentation):<\/h3>\n<p>\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062f\u0648\u064a\u064b\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0641\u0642\u0637\u060c \u064a\u0642\u0648\u0645\u00a0<strong><a href=\"https:\/\/engazcrm.com\/ar\">EngazCRM<\/a><\/strong>\u00a0\u0628\u062a\u0642\u0633\u064a\u0645\u0647\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0626\u0627\u062a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0625\u0631\u0633\u0627\u0644 \u0631\u0633\u0627\u0626\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0648\u062c\u0647\u0629 \u0628\u062f\u0642\u0629 \u0645\u062a\u0646\u0627\u0647\u064a\u0629 (Hyper-personalization).<\/p>\n<h2>\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u062f\u064a\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 CRM<\/h2>\n<p>\u0623\u0643\u0628\u0631 \u0645\u0633\u062a\u0646\u0632\u0641 \u0644\u0645\u0648\u0627\u0631\u062f \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0647\u0648 \u0625\u0636\u0627\u0639\u0629 \u0627\u0644\u0648\u0642\u062a \u0645\u0639 &#8220;\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0641\u0636\u0648\u0644\u064a\u064a\u0646&#8221; \u0627\u0644\u0630\u064a\u0646 \u0644\u0627 \u064a\u0645\u0644\u0643\u0648\u0646 \u0646\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621. \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0636\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0641\u0647\u0648\u0645\u00a0&#8220;\u0646\u0642\u0627\u0637 \u0627\u0644\u062c\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629&#8221; (Predictive Lead Scoring).<\/p>\n<p>\u062f\u0627\u062e\u0644 \u0628\u064a\u0626\u0629\u00a0\u0627\u0644\u0646\u0638\u0627\u0645\u060c \u064a\u0639\u0645\u0644 \u0645\u062d\u0631\u0643 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0643\u0644 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649:<\/p>\n<ol>\n<li>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a:\u00a0\u0647\u0644 \u0633\u0628\u0642 \u0644\u0647 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629\u061f \u0645\u0627 \u0647\u064a \u0645\u062f\u0629 \u0628\u0642\u0627\u0626\u0647 \u0641\u064a \u062a\u0635\u0641\u062d \u0639\u0631\u0648\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u061f<\/li>\n<li>\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u0648\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a:\u00a0\u0647\u0644 \u062a\u062a\u0648\u0641\u0631 \u0641\u064a\u0647 \u0634\u0631\u0648\u0637 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u062a\u062d\u062f\u064a\u062f\u064b\u0627\u061f<\/li>\n<li>\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629:\u00a0\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b \u0639\u0646 &#8220;\u062a\u0645\u0648\u064a\u0644 \u0639\u0642\u0627\u0631\u064a&#8221; \u0623\u0648 &#8220;\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0633\u062c\u064a\u0644 \u0628\u0627\u0644\u0634\u0647\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u064a&#8221; \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u0642\u0627\u0637 \u062c\u062f\u0627\u0631\u0629 \u0623\u0639\u0644\u0649 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b \u0639\u0646 &#8220;\u0635\u0648\u0631 \u062f\u064a\u0643\u0648\u0631\u0627\u062a&#8221;.<\/li>\n<\/ol>\n<p>\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a\u060c \u064a\u0638\u0647\u0631 \u0644\u0644\u0645\u0633\u0648\u0642 \u0642\u0627\u0626\u0645\u0629 &#8220;\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u064b\u0627 \u0644\u0644\u0625\u063a\u0644\u0627\u0642&#8221;\u060c \u0645\u0645\u0627 \u0642\u062f \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u0629 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u0633\u062a\u062d\u0642\u0642 \u0639\u0627\u0626\u062f\u064b\u0627 \u0641\u0639\u0644\u064a\u064b\u0627.<\/p>\n<p>\u062a\u0639\u0631\u0641 \u0639\u0644\u0649:\u00a0<strong><a href=\"https:\/\/engazcrm.com\/blog\/smart-marketing-and-customer-targeting\/\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0630\u0643\u064a \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062f\u0648\u0631 crm \u0627\u0646\u062c\u0627\u0632 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/a><\/strong><\/p>\n<h2>\u062a\u0633\u0631\u064a\u0639 \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0630\u0643\u064a\u0629<\/h2>\n<p>\u062a\u0639\u062f \u0645\u0631\u062d\u0644\u0629 &#8220;\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0629&#8221; \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0647\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0628\u0633\u0628\u0628 \u0643\u062b\u0631\u0629 \u0627\u0644\u0623\u0648\u0631\u0627\u0642 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u064a\u062a\u062f\u062e\u0644\u00a0\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a\u00a0\u0644\u062a\u0628\u0633\u064a\u0637 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 (Intelligent Automation):<\/p>\n<ul>\n<li>\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0642\u0648\u062f \u0622\u0644\u064a\u064b\u0627:\u00a0\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0644\u0623\u064a\u0627\u0645 \u0644\u0635\u064a\u0627\u063a\u0629 \u0639\u0642\u062f\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0633\u062d\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0648\u062d\u062f\u0629 \u0648\u0634\u0631\u0648\u0637 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0645\u0633\u0648\u062f\u0629 \u0639\u0642\u062f \u0623\u0648\u0644\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629\u060c \u0645\u0639 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0625\u0631\u0633\u0627\u0644\u0647 \u0644\u0644\u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n<li>\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 (Smart Follow-up):\u00a0\u0625\u0630\u0627 \u062a\u0648\u0642\u0641 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646 \u0627\u0644\u0631\u062f \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0644\u0627 \u064a\u0643\u062a\u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0625\u0631\u0633\u0627\u0644 \u062a\u0630\u0643\u064a\u0631 \u0639\u0627\u062f\u064a\u060c \u0628\u0644 \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0646\u0633\u0628 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0628\u0628 \u0627\u0644\u062a\u0648\u0642\u0641 \u0627\u0644\u0645\u062a\u0648\u0642\u0639. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u062a\u0648\u0642\u0641 \u0628\u0633\u0628\u0628 \u0627\u0644\u0633\u0639\u0631\u060c \u0642\u062f \u064a\u0631\u0633\u0644 \u0644\u0647 \u0627\u0644\u0646\u0638\u0627\u0645 \u0622\u0644\u064a\u064b\u0627 \u062e\u0637\u0629 \u062a\u0642\u0633\u064a\u0637 \u0628\u062f\u064a\u0644\u0629 \u0645\u0631\u0646\u0629.<\/li>\n<li>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u062f\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629:\u00a0\u064a\u0642\u0648\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u0623\u0642\u0633\u0627\u0637 \u0648\u0625\u0631\u0633\u0627\u0644 \u062a\u0646\u0628\u064a\u0647\u0627\u062a \u0630\u0643\u064a\u0629 \u062a\u0631\u0627\u0639\u064a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u0642\u0648\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0645\u0627 \u064a\u062d\u0633\u0646 \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0635\u064a\u0644 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0639\u062b\u0631.<\/li>\n<\/ul>\n<h2>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a<\/h2>\n<p>\u0644\u0642\u062f \u0648\u0644\u0649 \u0639\u0635\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0648\u0627\u0631\u0639. \u0627\u0644\u064a\u0648\u0645\u060c \u064a\u0642\u0648\u062f \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0642\u0627\u0631\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u062c\u0631\u0627\u062d\u064a\u0629:<\/p>\n<h3>\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0634\u0627\u0628\u0647 (Lookalike Audiences):<\/h3>\n<p>\u0628\u0641\u0636\u0644 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646\u00a0EngazCRM\u00a0\u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u062d\u0644\u064a\u0644 \u0633\u0645\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0627\u0634\u062a\u0631\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644\u060c \u062b\u0645 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0623\u0634\u062e\u0627\u0635 \u064a\u0634\u0628\u0647\u0648\u0646\u0647\u0645 \u062a\u0645\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643.<\/p>\n<h3>\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a:<\/h3>\n<p>\u062a\u0633\u062a\u0637\u064a\u0639 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0627\u0644\u062a\u0648\u0644\u064a\u062f\u064a \u0643\u062a\u0627\u0628\u0629 \u0623\u0648\u0635\u0627\u0641 \u062c\u0630\u0627\u0628\u0629 \u0644\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0628\u0640 30 \u0644\u063a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0635\u0648\u0631 \u062a\u062e\u064a\u0644\u064a\u0629 \u0644\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0628\u0644 \u0648\u0625\u0646\u0634\u0627\u0621 \u0645\u0642\u0627\u0637\u0639 \u0641\u064a\u062f\u064a\u0648 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0642\u0635\u064a\u0631\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u0643\u0627\u0644\u064a\u0641 \u0628\u0627\u0647\u0638\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c.<\/p>\n<h3>\u062a\u062d\u0633\u064a\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a:<\/h3>\n<p>\u062a\u0642\u0648\u0645 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062d\u0638\u064a\u064b\u0627 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (\u062c\u0648\u062c\u0644\u060c \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0644\u064a\u0646\u0643\u062f \u0625\u0646) \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0644\u0628 &#8220;\u0623\u0641\u0636\u0644 \u0639\u0645\u0644\u0627\u0621 \u062c\u0627\u062f\u064a\u0646&#8221; \u0648\u0644\u064a\u0633 &#8220;\u0623\u0631\u062e\u0635 \u0639\u0645\u0644\u0627\u0621&#8221;\u060c \u0645\u0645\u0627 \u064a\u0639\u0638\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS).<\/p>\n<h2>\u0645\u0633\u062a\u0642\u0628\u0644 CRM \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a<\/h2>\n<p>\u0639\u0646\u062f\u0645\u0627 \u0646\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0623\u0641\u0642\u060c \u0646\u062c\u062f \u0623\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u064a\u062a\u062c\u0627\u0648\u0632 \u0643\u0648\u0646\u0647 \u0623\u062f\u0627\u0629 \u0628\u0631\u0645\u062c\u064a\u0629 \u0644\u064a\u0635\u0628\u062d &#8220;\u0645\u0633\u0627\u0639\u062f\u064b\u0627 \u0627\u0641\u062a\u0631\u0627\u0636\u064a\u064b\u0627 \u0645\u0633\u062a\u0642\u0644\u064b\u0627&#8221;. \u0625\u0644\u064a\u0643 \u0645\u0644\u0627\u0645\u062d \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644:<\/p>\n<ul>\n<li>\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0630\u0627\u062a\u064a (Autonomous Sales):\u00a0\u0633\u0646\u0635\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0625\u062f\u0627\u0631\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0644\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0646\u0645\u0637\u064a\u0629\u060c \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0627\u0644\u0623\u0648\u0644 \u0648\u062d\u062a\u0649 \u062a\u0648\u0642\u064a\u0639 \u0627\u0644\u0639\u0642\u062f\u060c \u062a\u0627\u0631\u0643\u064b\u0627 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0628\u0634\u0631 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649.<\/li>\n<li>\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 (IoT):\u00a0\u0633\u064a\u0642\u0648\u0645 \u0627\u0644\u0640 CRM \u0628\u0631\u0628\u0637 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0648\u062d\u062f\u062a\u0647 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u062d\u062a\u0649 \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621\u061b \u0641\u0625\u0630\u0627 \u062d\u062f\u062b \u0639\u0637\u0644 \u0641\u064a \u0627\u0644\u062a\u0643\u064a\u064a\u0641 \u0641\u064a \u0627\u0644\u0634\u0642\u0629\u060c \u0633\u064a\u0631\u0633\u0644 \u0627\u0644\u0639\u0642\u0627\u0631 \u062a\u0646\u0628\u064a\u0647\u064b\u0627 \u0644\u0644\u0646\u0638\u0627\u0645\u060c \u0627\u0644\u0630\u064a \u0633\u064a\u0642\u0648\u0645 \u0628\u062f\u0648\u0631\u0647 \u0628\u062c\u062f\u0648\u0644\u0629 \u0645\u0648\u0639\u062f \u0635\u064a\u0627\u0646\u0629 \u0648\u0625\u062e\u0637\u0627\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0622\u0644\u064a\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u062a\u062c\u0631\u0628\u0629 \u0648\u0644\u0627\u0621 \u0644\u0627 \u0645\u062b\u064a\u0644 \u0644\u0647\u0627.<\/li>\n<li>\u0627\u0644\u0628\u0644\u0648\u0643\u0634\u064a\u0646 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a:\u00a0\u062f\u0645\u062c \u0627\u0644\u0639\u0642\u0648\u062f \u0627\u0644\u0630\u0643\u064a\u0629 (Smart Contracts) \u0645\u0639 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0633\u064a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0646\u0642\u0644 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u062a\u062a\u0645 \u0641\u064a \u062f\u0642\u0627\u0626\u0642 \u0648\u0628\u0623\u0645\u0627\u0646 \u0645\u0637\u0644\u0642\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0633\u064a\u0648\u0644\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0648\u062c\u0627\u0630\u0628\u064a\u062a\u0647 \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u062f\u0648\u0644\u064a\u064a\u0646.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0641\u064a \u062a\u0628\u0646\u064a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/h3>\n<p>\u0631\u063a\u0645 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a\u060c \u064a\u0648\u0627\u062c\u0647 \u062a\u0628\u0646\u064a\u00a0\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a\u00a0\u062a\u062d\u062f\u064a\u0627\u062a \u0645\u062b\u0644 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0643\u0648\u0627\u062f\u0631 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0648\u0627\u0644\u062d\u0644 \u064a\u0643\u0645\u0646 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0646\u0638\u0645\u0629 \u0645\u062b\u0644\u00a0EngazCRM\u00a0\u0627\u0644\u062a\u064a \u062a\u0636\u0639 \u0623\u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0645\u0642\u062f\u0645\u0629 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0647\u0627\u060c \u0645\u0639 \u062a\u0648\u0641\u064a\u0631 \u0648\u0627\u062c\u0647\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0633\u064a\u0637\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0633\u0647\u0644\u064b\u0627 \u062d\u062a\u0649 \u0644\u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u062a\u0642\u0646\u064a\u064b\u0627.<\/p>\n<p>\u0625\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0639\u0635\u0631 \u064a\u062a\u0637\u0644\u0628 &#8220;\u0639\u0642\u0644\u064a\u0629 \u0631\u0642\u0645\u064a\u0629&#8221; (Digital Mindset) \u062a\u062f\u0631\u0643 \u0623\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u064a\u0633\u062a \u062a\u0647\u062f\u064a\u062f\u064b\u0627 \u0644\u0644\u0648\u0638\u0627\u0626\u0641\u060c \u0628\u0644 \u0647\u064a \u0645\u0643\u0628\u0651\u0631 \u0644\u0644\u0642\u0648\u0649 \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u0646\u062f\u0648\u0628 &#8220;\u0630\u0627\u0643\u0631\u0629 \u062d\u062f\u064a\u062f\u064a\u0629&#8221; \u0648\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0645\u0639 \u0623\u0644\u0641 \u0639\u0645\u064a\u0644 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0644\u062d\u0638\u0629.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u0623\u0635\u0628\u062d \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0648\u0627\u0642\u0639\u064b\u0627 \u0645\u0644\u0645\u0648\u0633\u064b\u0627 \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u062e\u0627\u0631\u0637\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0627\u0644\u0628\u064a\u0639 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u064a\u0648\u064a. \u0646\u062d\u0646 \u0646\u0639\u064a\u0634 \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0639\u0635\u0631 &#8220;\u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629&#8221; (PropTech)\u060c \u062d\u064a\u062b \u0644\u0645 \u062a\u0639\u062f \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0646\u0627\u0637\u062d\u0627\u062a \u0627\u0644\u0633\u062d\u0627\u0628 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629\u060c \u0628\u0644 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0628\u064a\u0639\u064a\u0629 \u0630\u0643\u064a\u0629. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0633\u0646\u063a\u0648\u0635 \u0641\u064a \u0623\u0639\u0645\u0627\u0642 \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"taxonomy_info":{"category":[{"value":2,"label":"blog"}]},"featured_image_src_large":["https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2025\/12\/\u0627\u0633\u062a\u063a\u0644-\u0627\u0644\u0630\u0643\u0627\u0621-\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-\u0641\u064a-\u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a-\u0648\u063a\u064a\u0651\u0631-\u0637\u0631\u064a\u0642\u0629-\u0627\u0644\u0628\u064a\u0639-1024x1024.webp",1024,1024,true],"author_info":{"display_name":"SEO 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