{"id":6629,"date":"2025-12-03T15:37:50","date_gmt":"2025-12-03T13:37:50","guid":{"rendered":"https:\/\/engazcrm.com\/blog\/?p=6629"},"modified":"2025-12-03T15:37:50","modified_gmt":"2025-12-03T13:37:50","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%82%d8%a7%d8%a6%d9%85-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa","status":"publish","type":"post","link":"https:\/\/engazcrm.com\/blog\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%82%d8%a7%d8%a6%d9%85-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa\/","title":{"rendered":"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>\u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0645\u0635\u062f\u0631 \u0642\u0648\u0629 \u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0631\u064a\u062f \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0645 \u062a\u0639\u062f \u062a\u064f\u0628\u0646\u0649 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0623\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0628\u0644 \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631\u0627\u062a\u0647\u0645\u060c \u0648\u0641\u0647\u0645 \u0644\u0645\u0627 \u064a\u062f\u0641\u0639\u0647\u0645 \u0644\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0644\u0644\u062a\u0631\u0627\u062c\u0639\u060c \u0644\u0630\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0627\u060c \u062a\u062e\u0648\u0636 \u0645\u0639\u0631\u0643\u0629 \u062e\u0627\u0633\u0631\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0628\u062f\u0623.<\/p>\n<p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0646\u0643\u0634\u0641 \u0644\u0643 \u0644\u0645\u0627\u0630\u0627 \u0623\u0635\u0628\u062d \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0623\u0633\u0627\u0633 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u0648\u0643\u064a\u0641 \u064a\u063a\u064a\u0651\u0631 \u0646\u0638\u0627\u0645 CRM \u0637\u0631\u064a\u0642\u0629 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627\u060c \u0644\u064a\u062d\u0648\u0651\u0644\u0647\u0627 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0632\u064a\u062f \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0648\u062a\u064f\u0639\u0638\u0651\u0645 \u0623\u0631\u0628\u0627\u062d\u0643.<\/p>\n<h2>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f<\/h2>\n<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u00a0(Data-Driven Marketing) \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0646 \u0646\u0647\u062c \u0642\u064a\u0627\u062f\u0629 \u0645\u0631\u0643\u0628\u0629 \u0628\u0644\u0627 \u062e\u0631\u064a\u0637\u0629\u060c \u0625\u0644\u0649 \u0646\u0647\u062c \u0642\u064a\u0627\u062f\u0629 \u0645\u064f\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 GPS \u064a\u062d\u062f\u062f \u0644\u0643 \u0643\u0644 \u0645\u0646\u0639\u0637\u0641 \u0628\u062f\u0642\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0647\u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0631\u0643\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062e\u0644\u0641\u0647\u0645 (\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645\u060c \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647\u0645\u060c \u0633\u0644\u0648\u0643\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a) \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u0635\u0645\u064a\u0645 \u0631\u0633\u0627\u0626\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0648\u062c\u0647\u0629 \u0628\u062f\u0642\u0629 \u0644\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0628\u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p>\n<p>\u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 &#8220;\u064a\u0635\u0631\u062e\u0648\u0646&#8221; \u0641\u064a \u0648\u062c\u0647 \u0627\u0644\u062c\u0645\u064a\u0639\u061b \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0628\u0641\u0636\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0647\u0645 &#8220;\u064a\u0647\u0645\u0633\u0648\u0646&#8221; \u0641\u064a \u0623\u0630\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0647\u062a\u0645 \u0641\u0642\u0637.<\/p>\n<h2>\u062f\u0648\u0631 \u0627\u0644\u0640 CRM \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0643\u0644 \u0645\u0643\u0627\u0646: \u0641\u064a \u0628\u0631\u064a\u062f\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0641\u064a \u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0641\u064a\u0633\u0628\u0648\u0643\u060c \u0648\u0641\u064a \u062c\u062f\u0627\u0648\u0644 \u0627\u0644\u0625\u0643\u0633\u0644 \u0627\u0644\u0645\u0646\u0633\u064a\u0629\u060c \u0644\u0643\u0646 \u0645\u0634\u0643\u0644\u062a\u0647\u0627 \u0623\u0646\u0647\u0627 \u062e\u0627\u0645 \u0648\u063a\u064a\u0631 \u0645\u062a\u0631\u0627\u0628\u0637\u0629\u060c \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM).<\/p>\n<p>\u0627\u0644\u0640 CRM \u0647\u0648 \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0645\u0635\u0641\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0642\u064a \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062e\u0628\u0631\u0643 \u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0625\u0639\u0644\u0627\u0646\u0643 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u0647\u0648 \u0646\u0641\u0633\u0647 \u0627\u0644\u0630\u064a \u0632\u0627\u0631 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0628\u0648\u0639 \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u0644\u0645 \u064a\u0634\u062a\u0631\u0650\u060c \u0631\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0627\u0637 \u0628\u0628\u0639\u0636\u0647\u0627 \u0647\u0648 \u0645\u0627 \u064a\u0645\u0646\u062d\u0643 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 (360 \u062f\u0631\u062c\u0629) \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u0641\u0647\u0645 \u062f\u0648\u0627\u0641\u0639\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062d\u062f\u062b \u0645\u0639\u0647 \u062d\u062a\u0649.<\/p>\n<h2>\u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f EngazCRM \u0641\u064a \u062c\u0645\u0639 \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f<\/h2>\n<p>\u062a\u062e\u064a\u0644 \u0623\u0646 \u0644\u062f\u064a\u0643 \u0641\u0631\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0633\u0648\u064a\u0642 \u064a\u0639\u0645\u0644\u0648\u0646 \u0641\u064a \u062c\u0632\u0631 \u0645\u0646\u0639\u0632\u0644\u0629\u061b \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0636\u064a\u0639 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u0635\u0641\u060c \u0646\u0638\u0627\u0645\u00a0EngazCRM\u00a0\u064a\u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0636\u0644\u0629 \u0639\u0628\u0631 \u0645\u0631\u0643\u0632\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/p>\n<ul>\n<li>\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0648\u0627\u0644\u0631\u0628\u0637 (Integration):\u00a0\u064a\u0642\u0648\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0633\u062d\u0628 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 (Leads) \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 (\u062d\u0645\u0644\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u062c\u0648\u062c\u0644\u060c \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a) \u0648\u064a\u0635\u0628\u0647\u0627 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f \u0645\u0646\u0638\u0645\u060c \u0644\u0627 \u062f\u0627\u0639\u064a \u0644\u0644\u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u064a\u062f\u0648\u064a \u0627\u0644\u0630\u064a \u064a\u0639\u062c \u0628\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0628\u0634\u0631\u064a\u0629.<\/li>\n<li>\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0643\u0627\u0645\u0644:\u00a0\u0643\u0644 \u0645\u0643\u0627\u0644\u0645\u0629\u060c \u0643\u0644 \u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u062a\u0633\u0627\u0628\u060c \u0648\u0643\u0644 \u0645\u0644\u0627\u062d\u0638\u0629 \u0643\u062a\u0628\u0647\u0627 \u0645\u0648\u0638\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u062a\u0645 \u062a\u0633\u062c\u064a\u0644\u0647\u0627 \u0641\u064a \u0645\u0644\u0641 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u062a\u0645\u062a\u0644\u0643 \u062a\u0627\u0631\u064a\u062e\u064b\u0627 \u0633\u0644\u0648\u0643\u064a\u064b\u0627 \u0643\u0627\u0645\u0644\u064b\u0627 \u0644\u0644\u0639\u0645\u064a\u0644 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647 \u0628\u0630\u0643\u0627\u0621.<\/li>\n<li>\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Qualification):\u00a0\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0646\u0638\u0627\u0645 \u0641\u064a \u0641\u0631\u0632 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062c\u062f\u064a\u062a\u0647\u0645 \u0648\u0645\u0631\u062d\u0644\u062a\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 &#8220;\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629&#8221; \u0648\u062c\u0627\u0647\u0632\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/li>\n<\/ul>\n<p>\u062a\u0639\u0651\u0644\u0645:<strong>\u00a0<a href=\"https:\/\/engazcrm.com\/blog\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/a><\/strong><\/p>\n<h2>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h2>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0645\u0646\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u00a0\u0647\u0648 \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 (CAC) \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0643\u064a\u0641 \u064a\u062d\u062f\u062b \u0630\u0644\u0643\u061f<\/p>\n<p><strong>\u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0646\u0629 \u0641\u064a EngazCRM\u060c \u064a\u0645\u0643\u0646\u0643:<\/strong><\/p>\n<ol>\n<li>\u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646:\u00a0\u062a\u0648\u0642\u0641 \u0639\u0646 \u0625\u0638\u0647\u0627\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0644\u0645\u0646 \u0627\u0634\u062a\u0631\u0649 \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u0648 \u0644\u0645\u0646 \u0644\u0627 \u064a\u0645\u0644\u0643 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u0648\u0641\u0631 \u0623\u0645\u0648\u0627\u0644\u0643.<\/li>\n<li>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0630\u0643\u064a (Retargeting):\u00a0\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0645\u0637\u0627\u0631\u062f\u0629 \u0627\u0644\u062c\u0645\u064a\u0639\u060c \u0627\u0633\u062a\u0647\u062f\u0641 \u0641\u0642\u0637 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0648\u0635\u0644\u0648\u0627 \u0644\u0645\u0631\u062d\u0644\u0629 &#8220;\u0627\u0644\u062a\u0641\u0627\u0648\u0636&#8221; \u0641\u064a \u0627\u0644\u0640 CRM \u0644\u0643\u0646\u0647\u0645 \u0644\u0645 \u064a\u0643\u0645\u0644\u0648\u0627 \u0627\u0644\u0635\u0641\u0642\u0629\u060c \u0648\u0642\u062f\u0645 \u0644\u0647\u0645 \u0639\u0631\u0636\u064b\u0627 \u062e\u0627\u0635\u064b\u0627.<\/li>\n<li>\u0628\u0646\u0627\u0621 \u062c\u0645\u0627\u0647\u064a\u0631 \u0645\u0634\u0627\u0628\u0647\u0629 (Lookalike Audiences):\u00a0\u0627\u0633\u062a\u062e\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0641\u0636\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0644\u062a\u0637\u0644\u0628 \u0645\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0623\u0634\u062e\u0627\u0635 \u064a\u0634\u0628\u0647\u0648\u0646\u0647\u0645 \u062a\u0645\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a.<\/li>\n<\/ol>\n<h2>\u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062f\u0642\u064a\u0642 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 EngazCRM<\/h2>\n<p>\u0639\u0647\u062f \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0627\u0644\u062c\u0645\u064a\u0639 \u0642\u062f \u0648\u0644\u0649!<\/p>\n<p>\u0627\u0644\u0642\u0648\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 (Personalization)\u060c \u064a\u062a\u064a\u062d \u0644\u0643\u00a0EngazCRM\u00a0\u062a\u0642\u0633\u064a\u0645 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0626\u0643 (Segmentation) \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u062f\u0642\u064a\u0642\u0629 \u062c\u062f\u064b\u0627:<\/p>\n<ul>\n<li><strong>\u062d\u0633\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a:<\/strong>\u00a0\u062d\u0645\u0644\u0629 \u062e\u0627\u0635\u0629 \u0644\u0639\u0645\u0644\u0627\u0621 &#8220;\u0627\u0644\u062a\u062c\u0645\u0639 \u0627\u0644\u062e\u0627\u0645\u0633&#8221; \u0648\u0623\u062e\u0631\u0649 \u0644\u0639\u0645\u0644\u0627\u0621 &#8220;\u0627\u0644\u0633\u0627\u062d\u0644 \u0627\u0644\u0634\u0645\u0627\u0644\u064a&#8221;.<\/li>\n<li><strong>\u062d\u0633\u0628 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629:\u00a0<\/strong>\u062a\u0648\u062c\u064a\u0647 \u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0648\u064a \u0627\u0644\u0645\u0644\u0627\u0621\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0633\u062c\u0644\u0629 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645.<\/li>\n<li><strong>\u062d\u0633\u0628 \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Lead Status):<\/strong>\u00a0\u0631\u0633\u0627\u0626\u0644 &#8220;\u062a\u0648\u0639\u064a\u0629&#8221; \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f\u060c \u0648\u0631\u0633\u0627\u0626\u0644 &#8220;\u0625\u0644\u062d\u0627\u062d \u0648\u0639\u0631\u0648\u0636&#8221; \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u0647\u0632\u064a\u0646 \u0644\u0644\u0634\u0631\u0627\u0621.<br \/>\n\u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u064a\u0636\u0645\u0646 \u0623\u0646 \u062a\u0635\u0644 \u0631\u0633\u0627\u0644\u062a\u0643 \u0644\u0645\u0646 \u064a\u0647\u062a\u0645 \u0628\u0647\u0627 \u0641\u0639\u0644\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a.<\/li>\n<\/ul>\n<h2>\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 EngazCRM<\/h2>\n<p>\u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0646\u0646\u062a\u0638\u0631 \u0644\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0634\u0647\u0631 \u0644\u0646\u0639\u0631\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0644\u0643\u0646 \u0645\u0639 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0622\u062e\u0631 \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u00a0\u0648EngazCRM\u060c \u0633\u0648\u0641 \u062a\u0631\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u062d\u0638\u0629 \u0628\u0644\u062d\u0638\u0629\u060c \u062d\u064a\u062b \u062a\u0648\u0641\u0631 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 (Dashboards):<\/p>\n<ul>\n<li>\u0645\u0635\u062f\u0631 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0641\u0636\u0644:\u00a0\u0647\u0644 \u062a\u0623\u062a\u064a\u0643 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0645 \u062c\u0648\u062c\u0644\u061f \u0642\u062f \u062a\u062c\u0644\u0628 \u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0639\u062f\u0627\u062f\u064b\u0627 \u0643\u0628\u064a\u0631\u0629 \u0644\u0643\u0646 \u062c\u0648\u062f\u0629 \u0645\u0646\u062e\u0641\u0636\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062c\u0648\u062c\u0644 \u064a\u062c\u0644\u0628 \u0627\u0644\u0642\u0644\u064a\u0644 \u0628\u062c\u062f\u064a\u0629 \u0639\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0647\u0646\u0627 \u062a\u062d\u0633\u0645 \u0627\u0644\u062c\u062f\u0644 \u0648\u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate):\u00a0\u0642\u064a\u0627\u0633 \u0643\u0641\u0627\u0621\u0629 \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u0646 \u0641\u0639\u0644\u064a\u064a\u0646.<\/li>\n<li><strong><a href=\"https:\/\/engazcrm.com\/blog\/%d9%85%d8%a7%d9%87%d9%88-%d8%a7%d9%84%d8%b9%d8%a7%d8%a6%d8%af-%d8%b9%d9%84%d9%89-%d8%a7%d9%84%d8%a7%d8%b3%d8%aa%d8%ab%d9%85%d8%a7%d8%b1\/\">\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/a>\u00a0<\/strong>(ROI):\u00a0\u0631\u0628\u0637 \u0643\u0644 \u062c\u0646\u064a\u0647 \u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062c\u0644\u0629 \u0641\u064a \u0627\u0644\u0640 CRM.<\/li>\n<\/ul>\n<h2>\u062e\u0637\u0648\u0627\u062a \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/h2>\n<p>\u0644\u0644\u0628\u062f\u0621 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644\u060c \u0627\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629:<\/p>\n<ol>\n<li><strong>\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u0643:\u00a0<\/strong>\u0645\u0627\u0630\u0627 \u062a\u0631\u064a\u062f\u061f \u0632\u064a\u0627\u062f\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u061f \u0623\u0645 \u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u061f<\/li>\n<li><strong>\u0645\u0631\u0643\u0632\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:\u00a0<\/strong>\u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0638\u0627\u0645 \u0645\u062b\u0644 EngazCRM \u0644\u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639 \u0627\u0644\u0648\u062d\u064a\u062f \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0648\u0631\u0642\u064a\u0629 \u0648\u0627\u0644\u0625\u0643\u0633\u0644 \u0627\u0644\u0645\u062a\u0646\u0627\u062b\u0631.<\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0642\u0628\u0644 \u0627\u0644\u0625\u0637\u0644\u0627\u0642:\u00a0<\/strong>\u0627\u062f\u0631\u0633 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0644\u062a\u0639\u0631\u0641 \u0645\u0646 \u0647\u0645 \u062d\u0642\u064b\u0627\u060c \u0648\u0645\u0627 \u0647\u064a \u0623\u0641\u0636\u0644 \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0647\u0645.<\/li>\n<li><strong>\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646:<\/strong>\u00a0\u0623\u0637\u0644\u0642 \u062d\u0645\u0644\u0627\u062a \u0635\u063a\u064a\u0631\u0629\u060c \u0642\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0628\u0631 \u0627\u0644\u0640 CRM\u060c \u062b\u0645 \u0636\u062e \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0631\u0627\u0628\u062d\u0629.<\/li>\n<\/ol>\n<h2>\u0623\u0647\u0645 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0648\u0643\u064a\u0641 \u064a\u062a\u062c\u0646\u0628\u0647\u0627 EngazCRM<\/h2>\n<p>\u0627\u0645\u062a\u0644\u0627\u0643 \u0643\u0645\u064a\u0627\u062a \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u064a\u0633 \u0625\u0646\u062c\u0627\u0632\u064b\u0627 \u0628\u062d\u062f \u0630\u0627\u062a\u0647\u061b \u0641\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0643\u0631\u0631\u0629 \u0641\u0647\u064a \u062a\u062a\u062d\u0648\u0644 \u0645\u0646 \u0623\u0635\u0644 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064a \u0625\u0644\u0649 \u0639\u0628\u0621 \u0643\u0627\u0631\u062b\u064a \u064a\u0633\u062a\u0646\u0632\u0641 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0648\u0648\u0642\u062a \u0641\u0631\u064a\u0642\u0643\u060c \u064a\u0642\u0639 \u0627\u0644\u0643\u062b\u064a\u0631\u0648\u0646 \u0641\u064a \u0641\u062e \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0628\u0623\u0646 &#8220;\u0643\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0641\u064a\u062f\u0629&#8221;\u060c \u0648\u0647\u0646\u0627 \u062a\u0628\u0631\u0632 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u0627\u0644\u062c\u0647\u0627<strong>\u00a0<a href=\"https:\/\/engazcrm.com\/ar\">EngazCRM\u00a0<\/a><\/strong>\u0628\u0635\u0631\u0627\u0645\u0629 \u062a\u0642\u0646\u064a\u0629:<\/p>\n<h3>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0643\u0631\u0631\u0629:<\/h3>\n<p>\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0644\u0627 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646\u062f \u0648\u062c\u0648\u062f \u0627\u0633\u0645 \u0645\u0643\u0631\u0631\u061b \u0628\u0644 \u062a\u0645\u062a\u062f \u0644\u062a\u0634\u0648\u064a\u0647 \u062a\u0642\u0627\u0631\u064a\u0631\u0643 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u060c \u062a\u062e\u064a\u0644 \u0623\u0646 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u062a\u0635\u0644 \u0628\u0646\u0641\u0633 \u0627\u0644\u0639\u0645\u064a\u0644 \u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b\u0629 \u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u0644\u0623\u0646 \u0627\u0633\u0645\u0647 \u0645\u0633\u062c\u0644 \u0628\u0623\u0634\u0643\u0627\u0644 \u0645\u062e\u062a\u0644\u0641\u0629! \u0647\u0630\u0627 \u064a\u0636\u064a\u0639 \u0627\u0644\u0648\u0642\u062a \u0648\u064a\u0636\u0631\u0628 \u0633\u0645\u0639\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0645\u0642\u062a\u0644 \u0648\u064a\u0638\u0647\u0631\u0647\u0627 \u0628\u0645\u0638\u0647\u0631 \u063a\u064a\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a.<\/p>\n<h4>\u0627\u0644\u062d\u0644 \u0645\u0639 EngazCRM:<\/h4>\n<p>\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0639\u0645\u0644 \u0643\u062d\u0627\u0631\u0633 \u0628\u0648\u0627\u0628\u0629 \u0630\u0643\u064a\u061b \u0641\u0647\u0648 \u064a\u0645\u062a\u0644\u0643 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0643\u0634\u0641 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 (Duplicate Detection) \u0644\u062d\u0638\u064a\u064b\u0627\u060c \u0633\u0648\u0627\u0621 \u062c\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646 \u0641\u064a\u0633\u0628\u0648\u0643 \u0627\u0644\u064a\u0648\u0645 \u0648\u0645\u0646 \u062c\u0648\u062c\u0644 \u063a\u062f\u064b\u0627\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u062f\u0645\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Merge) \u0641\u064a \u0645\u0644\u0641 \u0645\u0648\u062d\u062f\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646\u0643 \u062a\u062e\u0627\u0637\u0628 \u0634\u062e\u0635\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0628\u062a\u0627\u0631\u064a\u062e \u0648\u0627\u062d\u062f.<\/p>\n<h3>\u0641\u062e \u062a\u0639\u0641\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (Data Decay) \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0634\u064a\u0641 \u0627\u0644\u0645\u064a\u062a:<\/h3>\n<p>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062a\u0634\u0628\u0647 \u0627\u0644\u0641\u0627\u0643\u0647\u0629\u060c \u0644\u0647\u0627 \u062a\u0627\u0631\u064a\u062e \u0635\u0644\u0627\u062d\u064a\u0629\u060c \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0642\u0648\u0627\u0626\u0645 \u0625\u0643\u0633\u0644 \u0645\u0631 \u0639\u0644\u064a\u0647\u0627 6 \u0623\u0634\u0647\u0631 \u0647\u0648 \u062e\u0637\u0631 \u062a\u062c\u0627\u0631\u064a \u0636\u062e\u0645\u061b \u0641\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u0645\u0647\u062a\u0645\u064b\u0627 \u0628\u0634\u0631\u0627\u0621 \u0639\u0642\u0627\u0631 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0642\u062f \u062a\u063a\u064a\u0631\u062a \u0638\u0631\u0648\u0641\u0647 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0623\u0648 \u0627\u0634\u062a\u0631\u0649 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u0643\u060c \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647 \u0647\u0648 \u062d\u0631\u0642 \u0644\u0644\u0623\u0645\u0648\u0627\u0644.<\/p>\n<h4>\u0627\u0644\u062d\u0644 \u0645\u0639 EngazCRM:<\/h4>\n<p>\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u062d\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 &#8220;\u0645\u062e\u0632\u0648\u0646 \u0631\u0627\u0643\u062f&#8221; \u0625\u0644\u0649 &#8220;\u0643\u0627\u0626\u0646 \u062d\u064a&#8221;\u060c \u0643\u0644 \u062a\u0641\u0627\u0639\u0644 \u062c\u062f\u064a\u062f (\u0645\u0643\u0627\u0644\u0645\u0629\u060c \u0641\u062a\u062d \u0625\u064a\u0645\u064a\u0644\u060c \u0632\u064a\u0627\u0631\u0629 \u0644\u0644\u0645\u0648\u0642\u0639) \u064a\u0642\u0648\u0645 \u0628\u062a\u062d\u062f\u064a\u062b \u062d\u0627\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u0627\u0631\u064a\u062e \u0622\u062e\u0631 \u0638\u0647\u0648\u0631 \u0644\u0647 (Last Touchpoint) \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627\u060c \u0647\u0630\u0627 \u064a\u062a\u064a\u062d \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0627\u0633\u062a\u0628\u0639\u0627\u062f &#8220;\u0627\u0644\u062e\u0627\u0645\u0644\u064a\u0646&#8221; \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u062d\u0627\u0644\u064a\u064b\u0627\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u062f\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0645\u0630\u0647\u0644.<\/p>\n<h3>\u062d\u0631\u0628 &#8220;\u0627\u0644\u0635\u0648\u0627\u0645\u0639 \u0627\u0644\u0645\u0646\u0639\u0632\u0644\u0629&#8221; (Organizational Silos):<\/h3>\n<p>\u0623\u0643\u0628\u0631 \u0639\u062f\u0648 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u0648 \u0627\u0646\u0642\u0637\u0627\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0642\u0633\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062d\u062a\u0641\u0644 \u0628\u062c\u0644\u0628 1000 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644\u060c \u0648\u0642\u0633\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u0634\u062a\u0643\u064a \u0645\u0646 \u0623\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 &#8220;\u063a\u064a\u0631 \u062c\u0627\u062f\u064a\u0646&#8221;\u060c \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u062a\u0636\u064a\u0639 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u0635\u0641 \u0644\u0623\u0646 \u0643\u0644 \u0641\u0631\u064a\u0642 \u064a\u0645\u0644\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0639\u0646 \u0627\u0644\u0622\u062e\u0631.<\/p>\n<h4>\u0627\u0644\u062d\u0644 \u0645\u0639 EngazCRM:<\/h4>\n<p>\u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0647\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u062c\u062f\u0631\u0627\u0646 \u062a\u0645\u0627\u0645\u064b\u0627 \u0648\u064a\u062e\u0644\u0642 &#8220;\u0645\u0635\u062f\u0631 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u062d\u062f&#8221; (Single Source of Truth)\u060c \u0627\u0644\u0645\u0633\u0648\u0642 \u064a\u0631\u0649 \u0628\u0648\u0636\u0648\u062d \u0645\u0627\u0630\u0627 \u062d\u062f\u062b \u0644\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u062c\u0644\u0628\u0647 (\u0647\u0644 \u0627\u0634\u062a\u0631\u0649\u061f \u0648\u0644\u0645\u0627\u0630\u0627 \u0631\u0641\u0636\u061f)\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0647 \u0639\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u062d\u0645\u0644\u0627\u062a\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0648\u0631\u064b\u0627 \u0644\u062c\u0644\u0628 \u0646\u0648\u0639\u064a\u0629 \u0623\u0641\u0636\u0644\u060c \u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u064a\u0631\u0649 \u0631\u062c\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0623\u064a \u0625\u0639\u0644\u0627\u0646 \u062c\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0645\u0627 \u0647\u064a \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0631\u0641\u0639 \u0633\u0645\u0627\u0639\u0629 \u0627\u0644\u0647\u0627\u062a\u0641\u060c \u0647\u0630\u0647 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u062a\u0648\u062d\u062f \u0627\u0644\u062c\u0647\u0648\u062f \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0645\u0647\u0645: \u0627\u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0628\u064a\u0639\u064a (Closing).<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0645\u0635\u062f\u0631 \u0642\u0648\u0629 \u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0631\u064a\u062f \u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0645 \u062a\u0639\u062f \u062a\u064f\u0628\u0646\u0649 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0623\u0648 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0628\u0644 \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0645\u0633\u0627\u0631\u0627\u062a\u0647\u0645\u060c \u0648\u0641\u0647\u0645 \u0644\u0645\u0627 \u064a\u062f\u0641\u0639\u0647\u0645 \u0644\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0644\u0644\u062a\u0631\u0627\u062c\u0639\u060c \u0644\u0630\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0627\u060c \u062a\u062e\u0648\u0636 \u0645\u0639\u0631\u0643\u0629 \u062e\u0627\u0633\u0631\u0629 \u0642\u0628\u0644&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"taxonomy_info":{"category":[{"value":2,"label":"blog"}]},"featured_image_src_large":["https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2025\/12\/9-n-1024x1024.webp",1024,1024,true],"author_info":{"display_name":"SEO 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