{"id":6597,"date":"2025-10-19T16:22:24","date_gmt":"2025-10-19T13:22:24","guid":{"rendered":"https:\/\/engazcrm.com\/blog\/?p=6597"},"modified":"2025-10-19T16:22:24","modified_gmt":"2025-10-19T13:22:24","slug":"%d8%aa%d9%82%d9%8a%d9%8a%d9%85-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d9%88%d8%b8%d9%8a%d9%81%d9%8a","status":"publish","type":"post","link":"https:\/\/engazcrm.com\/blog\/%d8%aa%d9%82%d9%8a%d9%8a%d9%85-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d9%88%d8%b8%d9%8a%d9%81%d9%8a\/","title":{"rendered":"\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>\u0639\u0646\u062f \u062f\u062e\u0648\u0644 \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0644\u0645 \u0623\u0646\u0647 \u0633\u0648\u0642 \u0634\u0631\u0633 \u0648\u0644\u0627 \u064a\u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0636\u0639\u064a\u0641\u0629\u060c \u0641\u0644\u0627 \u064a\u0643\u0641\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u0631\u064a\u0642\u0643 \u064a\u0639\u0645\u0644 \u0628\u0623\u0642\u0635\u0649 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062d\u062f\u0629 \u0648\u0627\u0644\u062f\u0642\u0629\u060c \u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647 \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0640 &#8220;\u0627\u0644\u0642\u0646\u0627\u0635 \u0627\u0644\u0645\u0627\u0647\u0631&#8221;\u061b \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0645\u062a\u0644\u0643 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u0627\u0626\u0642\u0629\u060c \u0641\u0625\u0646 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0628\u064a\u0639 \u0623\u0645\u0631 \u0645\u062d\u0642\u0642\u060c \u0648\u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u062e\u0637\u0629 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a.<\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u0635\u0628\u062d \u0627\u0644\u0622\u0646 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u064a\u0648\u0645\u064a\u0629 \u062a\u0636\u0645\u0646 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0648\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0645 \u062f\u0645\u062c\u0647 \u0645\u0639 \u0623\u062f\u0648\u0627\u062a \u0630\u0643\u064a\u0629 \u0645\u062b\u0644 \u0645\u0646\u0635\u0629 &#8220;\u0625\u0646\u062c\u0627\u0632 CRM&#8221;\u060c \u064a\u0635\u0628\u062d \u0644\u062f\u0649 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0641\u064a \u0645\u0642\u0627\u0644\u0646\u0627 \u0647\u0630\u0627\u060c \u0633\u0648\u0641 \u062a\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0643\u0644 \u0630\u0644\u0643 \u0628\u0627\u0644\u062a\u0641\u0635\u064a\u0644.<\/span><\/p>\n<h2><b>\u0623\u0647\u0645\u064a\u0629 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u0627 \u0623\u0646 \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u064a\u062a\u0645\u064a\u0632 \u0628\u0635\u0641\u0642\u0627\u062a\u0647 \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u062f\u0648\u0631\u0629 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0637\u0648\u064a\u0644\u0629\u060c \u0633\u062a\u062c\u062f \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0648\u062a\u0642\u064a\u064a\u0645 \u0645\u0633\u062a\u0645\u0631 \u0644\u0636\u0645\u0627\u0646 \u0645\u0631\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0643\u0644 \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0628\u0633\u0644\u0627\u0633\u0629\u060c \u0644\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u064a\u0643\u060c \u062a\u062e\u064a\u0644 \u0623\u0646\u0643 \u062a\u062f\u064a\u0631 \u0641\u0631\u064a\u0642\u0627\u064b \u0641\u064a &#8220;\u0633\u0628\u0627\u0642 \u0645\u0627\u0631\u0627\u062b\u0648\u0646&#8221;\u061b \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0643 \u0646\u0642\u0627\u0637 \u0642\u064a\u0627\u0633 \u0648\u0627\u0636\u062d\u0629 \u0641\u064a \u0643\u0644 \u0645\u0631\u062d\u0644\u0629\u060c \u0641\u0644\u0646 \u062a\u0639\u0631\u0641 \u0645\u0646 \u064a\u062a\u0628\u0627\u0637\u0623 \u0648\u0645\u0646 \u0647\u0648 \u0639\u0644\u0649 \u0648\u0634\u0643 \u0627\u0644\u062e\u0631\u0648\u062c \u0639\u0646 \u0627\u0644\u0645\u0633\u0627\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0644\u0630\u0644\u0643 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0622\u0646 \u062a\u0635\u0648\u0631 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0639\u0645\u064a\u0642\u0629 \u0644\u062a\u0634\u062e\u064a\u0635 &#8220;\u0645\u0648\u0627\u0637\u0646 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641&#8221; \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0643\u0648\u0627\u0631\u062b \u0645\u0643\u0644\u0641\u0629.<\/span><\/p>\n<h3><b>\u0641\u064a\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062f\u0642\u064a\u0642 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u061f<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u062c\u0648\u0645 \u0627\u0644\u0635\u0627\u0639\u062f\u0629: \u0645\u0639\u0631\u0641\u0629 \u0645\u0646 \u0647\u0645 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a \u0644\u062a\u0643\u0631\u0627\u0631 \u0646\u062c\u0627\u062d\u0647\u0645 \u0648\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0628\u0642\u064a\u0629 \u0639\u0644\u0649 \u0646\u0647\u062c\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0641\u062c\u0648\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629: \u0639\u0646\u062f\u0645\u0627 \u064a\u0638\u0647\u0631 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0623\u0646 \u0645\u0646\u062f\u0648\u0628\u0627\u064b \u0645\u0639\u064a\u0646\u0627\u064b \u064a\u0628\u0631\u0639 \u0641\u064a \u062c\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0644\u0643\u0646\u0647 \u064a\u0641\u0634\u0644 \u0641\u064a \u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a\u060c \u0641\u0625\u0646\u0646\u0627 \u0646\u0639\u0631\u0641 \u0628\u0627\u0644\u0636\u0628\u0637 \u0646\u0648\u0639 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u063a\u0644\u0627\u0642 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0639\u062f\u0627\u0644\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629: \u064a\u0632\u064a\u0644 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u062b\u0642\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0648\u0627\u0631\u062f: \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u0642\u0642 \u0641\u064a\u0647\u0627 \u0627\u0644\u0641\u0631\u064a\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0628\u0630\u0643\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u0645\u0627 \u0633\u0628\u0642\u060c \u0633\u062a\u062c\u062f \u0623\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0627\u0644\u0633\u0644\u064a\u0645 \u064a\u0639\u062a\u0628\u0631 \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u0646\u0638\u0627\u0631 \u0645\u0643\u0628\u0631 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0642\u0627\u0626\u062f \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0623\u062f\u0642 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0641\u064a \u0623\u0631\u0636 \u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u062e\u0635\u0648\u0635\u064b\u0627 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u062f\u062f \u0647\u0627\u0626\u0644 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639.<\/span><\/p>\n<h2><b>\u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f \u0645\u0646\u0635\u0629 \u0625\u0646\u062c\u0627\u0632 CRM \u0641\u064a \u0645\u062a\u0627\u0628\u0639\u0629 \u0623\u062f\u0627\u0621 \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u063a\u0648\u0635 \u0648\u0633\u0637 \u062c\u062f\u0627\u0648\u0644 &#8220;\u0625\u0643\u0633\u0644&#8221; \u0644\u064a\u062c\u0645\u0639 \u0645\u0646\u0647\u0627 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062a\u0628\u0627\u0639\u062f\u0629 \u0639\u0646 \u0641\u0631\u064a\u0642\u0647\u060c \u0648\u0643\u0623\u0646\u0647 \u064a\u062d\u0627\u0648\u0644 \u062d\u0644 \u0644\u063a\u0632 \u0645\u0639\u0642\u062f \u0628\u0642\u0637\u0639 \u0646\u0627\u0642\u0635\u0629\u060c \u0623\u0645\u0627 \u0627\u0644\u064a\u0648\u0645\u060c \u0645\u0639<\/span><a href=\"https:\/\/www.engazcrm.com\/ar\"> <span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0629 \u0625\u0646\u062c\u0627\u0632 CRM<\/span><\/a><span style=\"font-weight: 400;\">\u060c \u064a\u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0634\u0647\u062f \u0643\u0644\u064a\u064b\u0627 \u0625\u0644\u0649 \u0644\u0648\u062d\u0629 \u0642\u064a\u0627\u062f\u0629 \u0631\u0642\u0645\u064a\u0629 \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u062f\u064a\u0631 \u0631\u0624\u064a\u0629 \u0641\u0648\u0631\u064a\u0629 \u0648\u0648\u0627\u0636\u062d\u0629 \u0644\u0643\u0644 \u0645\u0627 \u064a\u062d\u062f\u062b \u0641\u064a \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0639\u0645\u0644 \u0645\u0646\u0635\u0629 \u0625\u0646\u062c\u0627\u0632 CRM \u0643\u0623\u062f\u0627\u0629 \u0630\u0643\u064a\u0629 \u062a\u0646\u0638\u0651\u0645 \u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0628\u062f\u0642\u0629\u060c \u062d\u064a\u062b \u062a\u0642\u0648\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0628\u062a\u0633\u062c\u064a\u0644 \u0648\u062a\u062d\u0644\u064a\u0644 \u0623\u0646\u0634\u0637\u0629 \u0645\u0646\u062f\u0648\u0628\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u062f \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0648\u0645\u062f\u062a\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062c\u062f\u0648\u0644\u0629 \u0648\u0627\u0644\u0645\u0646\u0641\u0630\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u062d\u0644 \u062a\u0642\u062f\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 \u0642\u0645\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (Sales Pipeline).<\/span><\/li>\n<\/ul>\n<h3><b>\u0645\u0627 \u062a\u0623\u062b\u064a\u0631 \u0630\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0623\u062b\u064a\u0631 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u064a\u0646\u0639\u0643\u0633 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0644\u0623\u0646\u0647\u0627 \u0628\u0628\u0633\u0627\u0637\u0629 \u062a\u0648\u0641\u0631 \u0639\u0644\u064a\u0643 \u0627\u0644\u0648\u0642\u062a \u0641\u064a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062e\u0644\u0644 \u0641\u064a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0623\u0646\u0647\u0627 \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0643\u0645\u0627 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0631\u0635\u062f \u0623\u064a \u0627\u0646\u062e\u0641\u0627\u0636 \u064a\u062d\u062f\u062b \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0627\u062a \u0623\u0648 \u062a\u0631\u0627\u062c\u0639 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0645\u0643\u0646 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0645\u0648\u0638\u0641 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0645\u0633\u0627\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0648\u0642\u0627\u0626\u064a \u064a\u0639\u0632\u0632 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u064a\u0645\u0646\u0639 \u062a\u0631\u0627\u0643\u0645 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0634\u0643\u0644\u0627\u062a \u0643\u0628\u064a\u0631\u0629\u060c \u0648\u0647\u0643\u0630\u0627 \u062a\u0635\u0628\u062d \u0625\u0646\u062c\u0627\u0632 CRM \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u062f\u064a\u0629 \u062a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u062f\u064a\u0631 \u0645\u0646 \u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/p>\n<p><strong><a href=\"https:\/\/engazcrm.com\/blog\/%d8%aa%d8%af%d8%b1%d9%8a%d8%a8-%d9%81%d8%b1%d9%8a%d9%82-%d8%b4%d8%b1%d9%83%d8%aa%d9%83-%d8%b9%d9%84%d9%89-%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-crm-%d8%a5%d9%86%d8%ac%d8%a7%d8%b2\/\">\u062a\u062f\u0631\u064a\u0628 \u0641\u0631\u064a\u0642 \u0634\u0631\u0643\u062a\u0643 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 CRM \u0625\u0646\u062c\u0627\u0632 \u2013 \u0625\u062a\u0642\u0627\u0646 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0633\u0647\u0648\u0644\u0629<\/a><\/strong><\/p>\n<h2><b>\u0625\u0639\u062f\u0627\u062f \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 KPI \u062f\u0627\u062e\u0644 \u0625\u0646\u062c\u0627\u0632 CRM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0647\u064a &#8220;\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0633\u062c\u0644\u0629&#8221; \u0641\u064a \u0627\u0644\u0645\u0628\u0627\u0631\u0627\u0629\u060c \u0625\u0630\u0627 \u0643\u0646\u0627 \u0644\u0627 \u0646\u0639\u0631\u0641 \u0643\u0645 \u0646\u0642\u0637\u0629 \u0633\u062c\u0644 \u0643\u0644 \u0644\u0627\u0639\u0628\u060c \u0641\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0627\u0626\u0632\u061f \u0647\u0630\u0647 \u0627\u0644\u0645\u064a\u0632\u0629 \u064a\u0648\u0641\u0631\u0647\u0627 \u0644\u0643 \u0646\u0638\u0627\u0645 \u0625\u0646\u062c\u0627\u0632 CRM \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0648\u0636\u062d\u0647\u0627 \u0644\u0643 \u0647\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u0634\u0627\u0637 (Activity Metrics): \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0647\u0645 \u064a\u0648\u0645\u064a\u064b\u0627\u060c \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0642\u064a\u0633 \u0645\u062f\u0649 \u062c\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u0645\u0648\u0638\u0641.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 (Efficiency Metrics): \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 (Lead Conversion Rate) \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u0641\u0639\u0644\u064a\u060c \u0647\u0630\u0627 \u064a\u062e\u0628\u0631\u0646\u0627 \u0639\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0647\u0627\u0631\u0629 \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u0643\u0645\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c (Result Metrics): \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0625\u063a\u0644\u0627\u0642\u0647\u0627.<\/span><\/li>\n<\/ul>\n<h3><b>\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0622\u0644\u064a \u0648\u0634\u0641\u0627\u0641 \u0641\u064a \u0643\u0644 \u0644\u062d\u0638\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0645\u064a\u0632 \u0641\u064a \u0625\u0646\u062c\u0627\u0632 CRM \u0647\u0648 \u0623\u0646\u0647 \u064a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0625\u0639\u062f\u0627\u062f \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0622\u0644\u064a\u0629 \u0648\u0645\u0648\u0636\u0648\u0639\u064a\u0629 \u062a\u0645\u0627\u0645\u0627\u064b\u060c \u0628\u0645\u062c\u0631\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0641\u064a \u0627\u0644\u0646\u0638\u0627\u0645\u060c \u064a\u0642\u0648\u0645 \u0627\u0644\u0646\u0638\u0627\u0645 \u0628\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u0645\u0648\u0638\u0641 \u0628\u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u0644 \u0627\u0644\u062c\u062f\u0644 \u062d\u0648\u0644 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u064a\u062d\u0648\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0633\u064a\u0646\u0647\u0627.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0648\u0636\u0648\u062d \u064a\u0631\u0641\u0639 \u0645\u0646 \u0645\u0633\u062a\u0648\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u064a\u0645\u062a\u062f \u0644\u064a\u0634\u0645\u0644 \u0644\u0648\u062d\u0627\u062a \u062a\u062d\u0643\u0645 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u062a\u062a\u064a\u062d \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0631\u0624\u064a\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0643\u0644 \u0641\u0631\u062f \u0645\u0646 \u0627\u0644\u0641\u0631\u064a\u0642 \u0645\u0639\u0631\u0641\u0629 \u0645\u0648\u0642\u0639\u0647 \u0628\u062f\u0642\u0629 \u062f\u0627\u062e\u0644 \u062e\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0633\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647.<\/span><\/p>\n<p><strong><a href=\"https:\/\/engazcrm.com\/blog\/%d8%a3%d8%af%d9%88%d8%a7%d8%aa-crm-%d9%84%d8%aa%d9%82%d8%af%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d8%b4%d8%a7%d8%b1%d9%8a%d8%b9-%d8%a7%d9%84%d8%b9%d9%82%d8%a7%d8%b1%d9%8a%d8%a9-%d8%b9%d9%86-%d8%a8%d8%b9\/\">\u0627\u0643\u062a\u0634\u0641 \u0641\u0627\u0639\u0644\u064a\u0629 \u0623\u062f\u0648\u0627\u062a CRM \u0644\u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0639\u0646 \u0628\u0639\u062f<\/a><\/strong><\/p>\n<h2><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0648\u0646 \u062a\u062d\u0644\u064a\u0644 \u0647\u064a \u0645\u062c\u0631\u062f \u0623\u0631\u0642\u0627\u0645 \u0644\u064a\u0633 \u0644\u0647\u0627 \u0642\u064a\u0645\u0629 \u0641\u0639\u0644\u064a\u0629\u060c \u062a\u062e\u064a\u0644 \u0623\u0646\u0643 \u062a\u0631\u0649 \u0645\u0631\u064a\u0636\u0627\u064b \u064a\u0639\u0627\u0646\u064a \u0645\u0646 \u0627\u0644\u062d\u0645\u0649 (\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a)\u061b \u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u064a\u062a\u0637\u0644\u0628 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0633\u0628\u0628 \u0648\u0631\u0627\u0621 \u0627\u0644\u062d\u0645\u0649\u060c \u064a\u0645\u0646\u062d \u0625\u0646\u062c\u0627\u0632 CRM \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0645\u062a\u0642\u062f\u0645\u0629 \u062a\u0633\u0645\u062d \u0644\u0647\u0645 \u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0644\u064a\u0643 \u0623\u0645\u062b\u0644\u0629 \u0628\u0633\u064a\u0637\u0629 \u0644\u062a\u0648\u0636\u064a\u062d \u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u062f\u0648\u0628 &#8220;\u0623&#8221; \u064a\u062d\u0642\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0648\u0644\u0643\u0646\u0647 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0627\u0644\u0623\u0642\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0646\u062f\u0648\u0628 &#8220;\u0628&#8221; \u0644\u062f\u064a\u0647 \u0623\u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0644\u0625\u0644\u063a\u0627\u0621 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0628\u0633\u0628\u0628 \u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u0627\u0644\u062a\u0648\u062b\u064a\u0642.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u0639\u0645\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635\u0629 \u0645\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646 \u0631\u062f\u0648\u062f \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0646\u0627\u0621 \u062e\u0637\u0637 \u062a\u062f\u0631\u064a\u0628 \u0645\u0633\u062a\u0647\u062f\u0641\u0629\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0628\u064a\u0639\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u0623\u0641\u0636\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0644\u0644\u0645\u0646\u062f\u0648\u0628\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0645.<\/span><\/p>\n<h2><b>\u062f\u0645\u062c \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u0627 \u0623\u0646 \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0645\u0646\u062f\u0648\u0628 \u0648\u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0647\u0645\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0648\u062a\u064f\u0645\u062b\u0644 \u062c\u0648\u0647\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u060c \u0633\u064a\u0643\u0648\u0646 \u0639\u0644\u064a\u0643 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062f\u0645\u062c \u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0645\u0628\u0627\u0634\u0631\u0629 \u0636\u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM)\u0644\u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u062e\u0644\u0642 \u062d\u0644\u0642\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u0631\u0641 \u0645\u0646\u062f\u0648\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0646 \u062c\u0648\u062f\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062f\u062e\u0644\u0647\u0627\u060c \u0648\u0633\u0631\u0639\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u062a\u0647 \u0644\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a (\u0648\u0647\u064a \u0643\u0644\u0647\u0627 \u0623\u0646\u0634\u0637\u0629 \u0645\u0633\u062c\u0644\u0629 \u0641\u064a \u0625\u0646\u062c\u0627\u0632 CRM)\u060c \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u060c \u0641\u0625\u0646\u0647 \u064a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u062d\u0631\u0635\u0627\u064b \u0639\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<h3><b>\u0643\u064a\u0641 \u064a\u0643\u0648\u0646 \u062a\u0623\u062b\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u062f\u0645\u062c\u061f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u062f\u0645\u062c \u064a\u0636\u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062c\u0627\u0646\u0628\u064a\u0646 \u0645\u0647\u0645\u064a\u0646 \u0648\u0647\u0645\u0627 &#8220;\u0645\u0627 \u0627\u0644\u0630\u064a \u062a\u0645 \u0628\u064a\u0639\u0647\u061f&#8221; \u0648&#8221;\u0643\u064a\u0641 \u062a\u0645\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639\u061f&#8221;\u060c \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0647\u064a \u0639\u0648\u0627\u0645\u0644 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0644 \u0630\u0644\u0643 \u064a\u062d\u062f\u062b \u0628\u0641\u0636\u0644 \u0646\u0638\u0627\u0645 \u0625\u0646\u062c\u0627\u0632 CRM \u0627\u0644\u0630\u064a \u064a\u0642\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u064a\u062c\u0639\u0644\u0647 \u062c\u0632\u0621\u0627\u064b \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u0648\u0645\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0643\u0644 \u062e\u0637\u0648\u0629 \u062a\u062e\u0637\u0648\u0647\u0627 \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0643\u0648\u0646 \u0645\u062d\u0633\u0648\u0628\u0629 \u0648\u0645\u0648\u062c\u0647\u0629 \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641\u060c \u0648\u0647\u0630\u0627 \u0647\u0648 \u062c\u0648\u0647\u0631 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0627\u0644\u0641\u0639\u0627\u0644.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\u0639\u0646\u062f \u062f\u062e\u0648\u0644 \u0642\u0637\u0627\u0639 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0644\u0645 \u0623\u0646\u0647 \u0633\u0648\u0642 \u0634\u0631\u0633 \u0648\u0644\u0627 \u064a\u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0636\u0639\u064a\u0641\u0629\u060c \u0641\u0644\u0627 \u064a\u0643\u0641\u064a \u0623\u0646 \u062a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u0631\u064a\u0642\u0643 \u064a\u0639\u0645\u0644 \u0628\u0623\u0642\u0635\u0649 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062d\u062f\u0629 \u0648\u0627\u0644\u062f\u0642\u0629\u060c \u064a\u0645\u0643\u0646 \u062a\u0634\u0628\u064a\u0647 \u0643\u0644 \u0641\u0631\u062f \u0641\u064a \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0640 &#8220;\u0627\u0644\u0642\u0646\u0627\u0635 \u0627\u0644\u0645\u0627\u0647\u0631&#8221;\u061b \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u0645\u062a\u0644\u0643 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u0627\u0626\u0642\u0629\u060c \u0641\u0625\u0646 \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0628\u064a\u0639 \u0623\u0645\u0631 \u0645\u062d\u0642\u0642\u060c \u0648\u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"taxonomy_info":{"category":[{"value":2,"label":"blog"}]},"featured_image_src_large":["https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2025\/10\/\u062a\u0642\u064a\u064a\u0645-\u0627\u0644\u0623\u062f\u0627\u0621-\u0627\u0644\u0648\u0638\u064a\u0641\u064a-\u062a\u0642\u064a\u064a\u0645-\u0627\u0644\u0623\u062f\u0627\u0621-\u0639\u0632\u0632-\u0641\u0631\u064a\u0642\u0643-1024x1024.webp",1024,1024,true],"author_info":{"display_name":"SEO For All","author_link":"https:\/\/engazcrm.com\/blog\/author\/seo4all\/"},"comment_info":0,"category_info":[{"term_id":2,"name":"blog","slug":"blog","term_group":0,"term_taxonomy_id":2,"taxonomy":"category","description":"","parent":0,"count":197,"filter":"raw","cat_ID":2,"category_count":197,"category_description":"","cat_name":"blog","category_nicename":"blog","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/posts\/6597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/comments?post=6597"}],"version-history":[{"count":2,"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/posts\/6597\/revisions"}],"predecessor-version":[{"id":6605,"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/posts\/6597\/revisions\/6605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/media\/6601"}],"wp:attachment":[{"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/media?parent=6597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/categories?post=6597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/engazcrm.com\/blog\/wp-json\/wp\/v2\/tags?post=6597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}