{"id":5170,"date":"2026-06-27T11:37:12","date_gmt":"2026-06-27T08:37:12","guid":{"rendered":"https:\/\/engazcrm.com\/blog\/?p=5170"},"modified":"2026-06-28T10:42:52","modified_gmt":"2026-06-28T07:42:52","slug":"real-estate-campaign-performance","status":"publish","type":"post","link":"https:\/\/engazcrm.com\/blog\/real-estate-campaign-performance\/","title":{"rendered":"\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629: 7 KPIs \u0636\u0631\u0648\u0631\u064a\u0629 \u0641\u064a \u0643\u0644 \u062d\u0645\u0644\u0629"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\u064a\u0639\u062a\u0645\u062f \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u062a\u062a\u0628\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0643\u0644 \u062c\u0646\u064a\u0647 \u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0645\u0639 \u0631\u0628\u0637 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0645\u063a\u0644\u0642\u0629 \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0628\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062f\u0642\u064a\u0642 \u062a\u062d\u0644\u064a\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0642\u062f\u0631\u062a\u0647\u0645 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u062d \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u062e\u062a\u0627\u0645\u064a\u0629 \u0644\u0644\u0634\u0631\u0643\u0629.<\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642<\/h2>\n<p>\u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0642\u062f\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u062a\u0648\u0644\u064a\u062f \u0639\u0645\u0644\u0627\u0621 \u0645\u0624\u0647\u0644\u064a\u0646 (Qualified Leads) \u064a\u062a\u062d\u0648\u0644\u0648\u0646 \u0625\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0648\u0645\u0639\u0627\u064a\u0646\u0627\u062a \u0641\u0639\u0644\u064a\u0629 \u062a\u0646\u062a\u0647\u064a \u0628\u062a\u0648\u0642\u064a\u0639 \u0639\u0642\u0648\u062f \u0628\u064a\u0639 \u0631\u0633\u0645\u064a\u0629. \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0627 \u064a\u064f\u0642\u0627\u0633 \u0628\u062d\u062c\u0645 \u0627\u0644\u0636\u0648\u0636\u0627\u0621 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0623\u0648 \u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a\u060c \u0628\u0644 \u0628\u0645\u062f\u0649 \u0627\u0646\u062e\u0641\u0627\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0628\u0644 \u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0623\u0648 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0648\u062d\u062f\u0629 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0628\u0627\u0639\u0629.<\/p>\n<h3>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u064a\u0629 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/h3>\n<p>\u062a\u062e\u062f\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u064a\u0629 (Vanity Metrics) \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0646\u0627\u062c\u062d\u0629 \u0628\u064a\u0646\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0636\u0639\u064a\u0641\u0629\u060c \u062d\u064a\u062b \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0639\u062f\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a\u060c \u0648\u0627\u0644\u0648\u0635\u0648\u0644 (Reach)\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u0644\u062d\u0638\u064a\u0629. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u062a\u0631\u0643\u0632 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a \u0646\u0645\u0648 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0641\u0639\u0644\u064a \u0648\u0635\u062d\u062a\u0647\u0627 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/p>\n<ul>\n<li>\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u064a\u0629:\u00a0\u062a\u0639\u0637\u064a \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u0628\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0636\u0645\u0646 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0628\u0627\u0644\u0634\u0631\u0627\u0621\u061b \u0641\u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0645\u0644\u064a\u0648\u0646 \u0634\u062e\u0635 \u0644\u0627 \u064a\u0639\u0646\u064a \u0634\u064a\u0626\u064b\u0627 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0642\u0645 \u0623\u062d\u062f \u0645\u0646\u0647\u0645 \u0628\u0637\u0644\u0628 \u0639\u0631\u0636 \u0633\u0639\u0631.<\/li>\n<li>\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0641\u0639\u0644\u064a\u0629:\u00a0\u062a\u0634\u0645\u0644 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 CPL\u060c \u0648\u0646\u0633\u0628\u0629 \u062a\u062d\u0648\u064a\u0644 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0635\u0641\u0642\u0627\u062a \u0645\u063a\u0644\u0642\u0629.<\/li>\n<li>\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0639\u0644\u0649 \u0627\u0644\u0642\u0631\u0627\u0631:\u00a0\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a \u064a\u0624\u062f\u064a \u0644\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u062e\u0627\u0633\u0631\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u064a\u062f\u0641\u0639\u0643 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li>\n<li>\u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627\u0644\u0648\u0627\u0642\u0639:\u00a0\u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0636\u063a\u0637 &#8220;\u0625\u0639\u062c\u0627\u0628&#8221; \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0645\u0647\u062a\u0645\u064b\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0645\u0644\u0623 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u0648 \u0641\u0631\u0635\u0629 \u0628\u064a\u0639\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u064a\u062c\u0628 \u0642\u064a\u0627\u0633 \u062a\u0643\u0644\u0641\u062a\u0647\u0627.<\/li>\n<\/ul>\n<h3>\u0623\u0647\u0645 7 KPIs \u064a\u062c\u0628 \u0642\u064a\u0627\u0633\u0647\u0627 \u0641\u064a \u0643\u0644 \u062d\u0645\u0644\u0629 \u0639\u0642\u0627\u0631\u064a\u0629<\/h3>\n<p>\u062a\u0633\u0627\u0639\u062f \u0645\u0624\u0634\u0631\u0627\u062a KPI \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0641\u0647\u0645 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0645\u064a \u0648\u0646\u0648\u0639\u064a\u060c \u0648\u062a\u0648\u0641\u0631 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u062d\u0648\u0644 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0628\u064a\u0639\u064a.<\/p>\n<ol>\n<li>\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 (Leads):\u00a0\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0633\u062c\u0644\u0648\u0627 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u0634\u0631\u0648\u0639 \u0639\u0642\u0627\u0631\u064a \u0645\u0639\u064a\u0646.<\/li>\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 (CPL):\u00a0\u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0645\u062f\u0641\u0648\u0639 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f\u060c \u0648\u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0628\u062f\u0626\u064a.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate):\u00a0\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0646\u062a\u0642\u0644\u0648\u0627 \u0645\u0646 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0639\u0627\u064a\u0646\u0629 \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0642\u062f.<\/li>\n<li>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA):\u00a0\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0639\u0645\u064a\u0644 \u0642\u0627\u0645 \u0628\u0627\u0644\u0641\u0639\u0644 \u0628\u062d\u062c\u0632 \u0648\u062d\u062f\u0629 \u0623\u0648 \u0627\u0644\u062a\u0648\u0642\u064a\u0639 \u0639\u0644\u0649 \u0639\u0642\u062f.<\/li>\n<li>\u0645\u0639\u062f\u0644 \u062d\u062c\u0632 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a:\u00a0\u064a\u0642\u064a\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u062c\u0627\u0621 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0642\u062f\u0648\u0645 \u0644\u0645\u0642\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u0634\u0631\u0648\u0639.<\/li>\n<li>\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0642\u0642\u0629:\u00a0\u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0628\u0627\u0644\u063a \u0627\u0644\u062a\u0639\u0627\u0642\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u062a\u062c\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629.<\/li>\n<li>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS):\u00a0\u0627\u0644\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u062d\u0642\u0642\u0629 \u0648\u0627\u0644\u0645\u0628\u0627\u0644\u063a \u0627\u0644\u062a\u064a \u0635\u064f\u0631\u0641\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0647\u0648 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0647\u0627\u0626\u064a \u0644\u0644\u0631\u0628\u062d\u064a\u0629.<\/li>\n<\/ol>\n<h2>\u0643\u064a\u0641 \u062a\u062d\u0633\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 (CPL) \u0628\u062f\u0642\u0629\u061f<\/h2>\n<p>\u062a\u064f\u062d\u0633\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0642\u0633\u0645\u0629 \u0625\u062c\u0645\u0627\u0644\u064a \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 &#8220;\u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646&#8221; \u0627\u0644\u0630\u064a\u0646 \u0627\u0633\u062a\u0642\u0628\u0644\u0647\u0645 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0629. \u0627\u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u062f\u0642\u064a\u0642 \u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0628\u0639\u0627\u062f \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062e\u0627\u0637\u0626\u0629\u060c \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0643\u0631\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0633\u062c\u0644\u0648\u0627 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u062e\u0637\u0623\u060c \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0642\u0645 \u064a\u0639\u0628\u0631 \u0639\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u062c\u0627\u062f\u0629.<\/p>\n<h3>\u0635\u064a\u063a\u0629 \u062d\u0633\u0627\u0628 CPL \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/h3>\n<p>\u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0641\u0635\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0642\u0644 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0647\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0645\u0627\u0644\u064a\u064b\u0627\u060c \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0642\u0633\u064a\u0645 (\u0625\u062c\u0645\u0627\u0644\u064a \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u0646\u0635\u0629 \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u0627\u062f\u064a\u0646 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0635\u0629).<\/p>\n<ul>\n<li>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0644\u0644\u0639\u0642\u0627\u0631\u0627\u062a:\u00a0\u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (Lead Forms) \u0648\u0645\u0642\u0627\u0631\u0646\u062a\u0647\u0627 \u0628\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n<li>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 (<a href=\"https:\/\/business.google.com\/en-all\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>):\u00a0\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0644\u062a \u0644\u0645\u0644\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0623\u0648 \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0647\u0627\u062a\u0641\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n<li>\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a:\u00a0\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0627\u0626\u062f \u0645\u0646 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0648\u0627\u0635\u0644\u0648\u0627 \u0641\u0639\u0644\u064a\u064b\u0627 \u0644\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0639\u0646 \u0627\u0644\u0648\u062d\u062f\u0627\u062a.<\/li>\n<li>\u0641\u0644\u062a\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:\u00a0\u064a\u062c\u0628 \u0637\u0631\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0645\u0646 \u0627\u0644\u062d\u0633\u0628\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 CPL \u062d\u0642\u064a\u0642\u064a \u064a\u0639\u0628\u0631 \u0639\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/li>\n<\/ul>\n<h3>\u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a \u0627\u0644\u0645\u0635\u0631\u064a<\/h3>\n<p>\u062a\u062e\u062a\u0644\u0641 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0641\u064a \u0645\u0635\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u060c \u062d\u064a\u062b \u0623\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0635\u0645\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0646 \u062a\u0643\u0644\u0641\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0627\u062d\u0644 \u0627\u0644\u0634\u0645\u0627\u0644\u064a \u0623\u0648 \u0627\u0644\u062a\u062c\u0645\u0639 \u0627\u0644\u062e\u0627\u0645\u0633.<\/p>\n<ul>\n<li>\u0646\u0648\u0639 \u0627\u0644\u0639\u0642\u0627\u0631:\u00a0\u062a\u0632\u062f\u0627\u062f \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0646\u0638\u0631\u064b\u0627 \u0644\u0627\u0631\u062a\u0641\u0627\u0639 \u0633\u0639\u0631 \u0627\u0644\u0648\u062d\u062f\u0629 \u0648\u0636\u064a\u0642 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0633\u0643\u0646\u064a\u0629.<\/li>\n<li>\u0633\u0639\u0631 \u0627\u0644\u0648\u062d\u062f\u0629:\u00a0\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0648\u062d\u062f\u0627\u062a \u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u0631\u062a\u0641\u0639\u0629 (Luxury) \u062a\u062a\u0637\u0644\u0628 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0623\u0639\u0644\u0649 \u0648\u062a\u0643\u0644\u0641\u0629 \u0639\u0645\u064a\u0644 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629.<\/li>\n<li>\u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629:\u00a0\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0635\u0631\u064a\u064a\u0646 \u0628\u0627\u0644\u062e\u0627\u0631\u062c \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u0623\u062c\u0627\u0646\u0628 \u064a\u0631\u0641\u0639 \u0645\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0633\u0628\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629.<\/li>\n<li>\u0639\u0627\u0645\u0644 \u0627\u0644\u0648\u0642\u062a:\u00a0\u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 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\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/h3>\n<p>\u062a\u062a\u064a\u062d \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0639\u0632\u0644 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u062d\u062c\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u062d\u0642\u064a\u0642\u064a \u0639\u0646 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0641\u064a \u0628\u062c\u0644\u0628 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0648\u0646 \u062c\u062f\u0648\u0649 \u0641\u0639\u0644\u064a\u0629.<\/p>\n<ul>\n<li>\u0627\u0644\u062c\u0648\u062f\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0643\u0645\u064a\u0629:\u00a0\u0642\u062f \u062a\u062c\u0644\u0628 \u0645\u0646\u0635\u0629 \u0641\u064a\u0633\u0628\u0648\u0643 100 \u0639\u0645\u064a\u0644 \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u062e\u0641\u0636\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062c\u0644\u0628 \u062c\u0648\u062c\u0644 10 \u0639\u0645\u0644\u0627\u0621 \u0628\u062a\u0643\u0644\u0641\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0643\u0646\u0647\u0645 \u064a\u063a\u0644\u0642\u0648\u0646 \u0635\u0641\u0642\u0627\u062a \u0623\u0643\u062b\u0631\u061b \u0627\u0644\u0646\u0638\u0627\u0645 \u064a\u0648\u0636\u062d \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u062c\u0644\u0627\u0621.<\/li>\n<li>\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0635\u0627\u0641\u064a:\u00a0\u062d\u0633\u0627\u0628 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0643\u0644 \u0645\u0646\u0635\u0629 \u0628\u0639\u062f \u062e\u0635\u0645 \u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0633\u0645\u0649 ROI \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/li>\n<li>\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0631\u062f:\u00a0\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0641\u064a \u0646\u0642\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0636\u0639\u064a\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n<li>\u062a\u0642\u0627\u0631\u064a\u0631 CRM \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629:\u00a0\u062a\u0648\u0641\u0631 \u0631\u0633\u0648\u0645\u064b\u0627 \u0628\u064a\u0627\u0646\u064a\u0629 \u062a\u0648\u0636\u062d \u062a\u0637\u0648\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0632\u0645\u0646 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644 \u0623\u0648 \u0645\u062c\u0645\u0639.<\/li>\n<\/ul>\n<h2>\u0643\u064a\u0641 \u062a\u062d\u062f\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0631\u0627\u0628\u062d\u0629 \u0648\u062a\u0648\u0642\u0641 \u0627\u0644\u062e\u0627\u0633\u0631\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u061f<\/h2>\n<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0631\u0627\u0628\u062d\u0629 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u062d\u064a\u062b \u062a\u064f\u0639\u062a\u0628\u0631 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 (CPA) \u0623\u0642\u0644 \u0645\u0646 \u0645\u062a\u0648\u0633\u0637 \u0639\u0645\u0648\u0644\u0629 \u0627\u0644\u0628\u064a\u0639 \u062d\u0645\u0644\u0629 \u0646\u0627\u062c\u062d\u0629 \u064a\u062c\u0628 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a\u0647\u0627. \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0625\u064a\u0642\u0627\u0641 \u062d\u0645\u0644\u0629 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0643\u0627\u0641\u064a\u0629 \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0639\u0628\u0631 \u0641\u062a\u0631\u0629 \u0632\u0645\u0646\u064a\u0629 \u062a\u0633\u0645\u062d \u0628\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0645\u0639 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0628\u0644 \u0641\u064a \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u0627\u062f\u0645\u064a\u0646.<\/p>\n<h3>\u0646\u0645\u0648\u0630\u062c \u0639\u0632\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 A\/B Testing<\/h3>\n<p>\u064a\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0646\u0627\u0635\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0628\u0634\u0643\u0644 \u0639\u0644\u0645\u064a \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0641\u0636\u0644 \u062a\u0631\u0643\u064a\u0628\u0629 \u062a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n<ul>\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631:\u00a0\u062a\u0634\u063a\u064a\u0644 \u0646\u0641\u0633 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646 \u0645\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (\u0645\u062b\u0644 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631) \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0647\u0645\u0627 \u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u064b\u0627 \u0648\u062c\u062f\u064a\u0629.<\/li>\n<li>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:\u00a0\u0645\u0642\u0627\u0631\u0646\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a\u0629 \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0630\u0648\u064a \u0627\u0644\u0645\u0644\u0627\u0621\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629.<\/li>\n<li>\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637:\u00a0\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u062a\u0635\u0645\u064a\u0645 \u064a\u0624\u062f\u064a \u0644\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0645\u0644\u0621 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0642\u0644\u064a\u0644 \u0646\u0633\u0628\u0629 \u0627\u0644\u062e\u0631\u0648\u062c \u0627\u0644\u0633\u0631\u064a\u0639.<\/li>\n<li>\u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629:\u00a0\u062a\u062c\u0631\u0628\u0629 \u0646\u0635\u0648\u0635 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0645\u0642\u0627\u0628\u0644 \u0646\u0635\u0648\u0635 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0631\u0641\u0627\u0647\u064a\u0629 \u0644\u0644\u0645\u0634\u0631\u0648\u0639.<\/li>\n<\/ul>\n<h3>\u062f\u0648\u0631 CRM \u0641\u064a \u0625\u063a\u0644\u0627\u0642 \u062d\u0644\u0642\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/h3>\n<p>\u064a\u0639\u0645\u0644 \u0627\u0644\u0640 CRM \u0643\u062c\u0633\u0631 \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0648\u0639\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062d\u064a\u062b \u064a\u063a\u0644\u0642 \u0627\u0644\u062d\u0644\u0642\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0646\u0642\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u0627\u0644\u062a\u062d\u0635\u064a\u0644 \u0627\u0644\u0645\u0627\u0644\u064a.<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0639\u0643\u0633\u064a\u0629 (Feedback Loop):\u00a0\u064a\u062e\u0628\u0631 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u0627\u062f\u0645\u064a\u0646 \u0645\u0646 \u062d\u0645\u0644\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0644\u064a\u0642\u0648\u0645 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0641\u0648\u0631\u064b\u0627.<\/li>\n<li>\u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0629:\u00a0\u0628\u0639\u0636 \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u062a\u0633\u062a\u063a\u0631\u0642 \u0634\u0647\u0648\u0631\u064b\u0627 \u0644\u0644\u0625\u063a\u0644\u0627\u0642\u060c \u0648\u064a\u0636\u0645\u0646 \u0627\u0644\u0640 CRM \u0646\u0633\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062d\u0645\u0644\u062a\u0647\u0627 \u0627\u0644\u0623\u0635\u0644\u064a\u0629 \u0645\u0647\u0645\u0627 \u0637\u0627\u0644 \u0627\u0644\u0648\u0642\u062a.<\/li>\n<li>\u0639\u0632\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0627\u0628\u062d\u0629:\u00a0\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u0646\u062a\u062c\u062a &#8220;\u0634\u064a\u0643\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629&#8221; \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 &#8220;\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0637\u0648\u064a\u0644\u0629&#8221;\u060c \u0645\u0645\u0627 \u064a\u0631\u0641\u0639 \u0645\u0646 \u062f\u0642\u0629 \u062d\u0633\u0627\u0628 ROI.<\/li>\n<li>\u062a\u062d\u0633\u064a\u0646 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:\u00a0\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u0627\u0634\u062a\u0631\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0644\u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0623\u0634\u062e\u0627\u0635\u064b\u0627 \u0628\u0646\u0641\u0633 \u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a.<\/li>\n<\/ul>\n<p>\u0623\u0637\u0644\u0639 \u0639\u0644\u0649:\u00a0<a href=\"https:\/\/engazcrm.com\/blog\/%D8%A3%D9%81%D9%83%D8%A7%D8%B1-%D8%AE%D8%A7%D8%B1%D8%AC-%D8%A7%D9%84%D8%B5%D9%86%D8%AF%D9%88%D9%82-%D9%84%D8%B2%D9%8A%D8%A7%D8%AF%D8%A9-%D8%A7%D9%84%D9%85%D8%A8%D9%8A%D8%B9%D8%A7%D8%AA\/\">\u0623\u0641\u0643\u0627\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0646\u062f\u0648\u0642 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a><\/p>\n<h2>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u0629 \u0648\u0643\u064a\u0641 \u062a\u062a\u062c\u0646\u0628\u0647\u0627<\/h2>\n<p>\u064a\u0642\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0641\u064a \u0641\u062e \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u0642\u0637 \u062f\u0648\u0646 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u062f\u0649 \u0623\u0647\u0644\u064a\u062a\u0647\u0645 \u0644\u0644\u062a\u0639\u0627\u0642\u062f\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0636\u064a\u0627\u0639 \u0648\u0642\u062a \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629. \u0643\u0645\u0627 \u0623\u0646 \u0639\u062f\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0645\u062b\u0644 UTM \u0648\u062a\u062c\u0627\u0647\u0644 \u0631\u0628\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u064a\u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u0634\u062e\u0635\u064a\u0629 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/p>\n<ol>\n<li>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0640 Leads \u0641\u0642\u0637:\u00a0\u062c\u0644\u0628 \u0622\u0644\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u064a\u0636\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u064a\u0646\u0641\u0639\u0647\u0627\u060c \u062d\u064a\u062b \u064a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u062f\u0648\u0646 \u0639\u0627\u0626\u062f.<\/li>\n<li>\u063a\u064a\u0627\u0628 \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0635\u0627\u062f\u0631:\u00a0\u0639\u062f\u0645 \u0645\u0639\u0631\u0641\u0629 \u0645\u0646 \u0623\u064a\u0646 \u062c\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u062c\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0643\u0631\u0631 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0641\u0627\u0634\u0644\u0629 \u062f\u0648\u0646 \u0648\u0639\u064a.<\/li>\n<li>\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0643\u0631\u0629:\u00a0\u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0639\u062f \u064a\u0648\u0645 \u0648\u0627\u062d\u062f \u0645\u0646 \u062a\u0634\u063a\u064a\u0644\u0647\u0627 \u0644\u0627 \u064a\u0639\u0637\u064a \u0641\u0631\u0635\u0629 \u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0644\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0635\u062d\u064a\u062d.<\/li>\n<li>\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0643\u0631\u0631\u064a\u0646:\u00a0\u062d\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0633\u062c\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0647 \u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062a \u0643\u0623\u0646\u0647 \u062b\u0644\u0627\u062b\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u064a\u0624\u062f\u064a \u0644\u062a\u0636\u062e\u064a\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u0632\u0627\u0626\u0641.<\/li>\n<li>\u0641\u0635\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:\u00a0\u0639\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0645\u0648\u0638\u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062d\u0648\u0644 \u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0645\u0646\u0639 \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/engazcrm.com\/ar\/contact-us\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627<\/a>\u00a0\u0627\u0644\u0622\u0646 \u0639\u0628\u0631 \u0645\u0646\u0635\u062a\u0646\u0627 \u0625\u0646\u062c\u0627\u0632 \u0648\u0627\u0628\u062f\u0623 \u0641\u064a \u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u062f\u0642\u0629 \u062a\u0636\u0645\u0646 \u0644\u0643 \u0623\u0639\u0644\u0649 \u0623\u0631\u0628\u0627\u062d \u0628\u0623\u0642\u0644 \u062a\u0643\u0627\u0644\u064a\u0641.<\/p>\n<h2>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\n<h3>\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 CPL \u0648CPA \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0642\u0627\u0631\u064a\u061f<\/h3>\n<p>\u064a\u0642\u064a\u0633 \u0627\u0644\u0640 CPL \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0647\u062a\u0645 (Lead)\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0642\u064a\u0633 \u0627\u0644\u0640 CPA \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062f\u0641\u0639\u062a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0644\u0625\u062c\u0631\u0627\u0621 \u0646\u0647\u0627\u0626\u064a \u0648\u0647\u0648 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0642\u062f.<\/p>\n<h3>\u0643\u064a\u0641 \u0623\u0631\u0628\u0637 \u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0628\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a CRM\u061f<\/h3>\n<p>\u064a\u062a\u0645 \u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644 (Integration) \u0627\u0644\u062a\u064a \u062a\u0646\u0642\u0644 \u0628\u064a\u0627\u0646\u0627\u062a Facebook Lead Ads \u0645\u0628\u0627\u0634\u0631\u0629 \u0625\u0644\u0649 Engaz CRM\u060c \u0645\u0639 \u0631\u0628\u0637\u0647\u0627 \u0628\u0623\u0643\u0648\u0627\u062f \u062a\u062a\u0628\u0639 \u062a\u062d\u062f\u062f \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0635\u062f\u0631.<\/p>\n<h3>\u0645\u0627 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0645\u0646 Lead \u0625\u0644\u0649 \u0632\u064a\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a 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