{"id":1006,"date":"2022-08-23T06:39:41","date_gmt":"2022-08-23T06:39:41","guid":{"rendered":"https:\/\/engazcrm.com\/Blog\/?p=1006"},"modified":"2025-01-15T13:22:53","modified_gmt":"2025-01-15T11:22:53","slug":"customer-relations-and-marketing","status":"publish","type":"post","link":"https:\/\/engazcrm.com\/blog\/customer-relations-and-marketing\/","title":{"rendered":"\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0647\u0645\u064a\u0629 \u0627\u0644\u0640 CRM \u0644\u0627\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>\u0642\u062f\u0645\u062a \u0628\u0631\u0627\u0645\u062c \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 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\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0627\u0645\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 CRM \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0632\u0627\u062f\u062a \u0645\u0646 15\u066a (\u0641\u064a 2010) \u0625\u0644\u0649 97\u066a (\u0641\u064a 2020) \u0648\u062a\u0644\u0643 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0647\u0648\u0644\u0629 \u0644\u0645 \u062a\u0623\u062a \u0645\u0646 \u0641\u0631\u0627\u063a\u060c \u0648\u0644\u0643\u0646 \u0628\u0641\u0636\u0644 \u0627\u0644\u0646\u062c\u0627\u062d\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a\u0647\u0627 \u062a\u0644\u0643 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062e\u0627\u0635\u0629 \u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u061b \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0630\u064a \u0647\u0648 \u0641\u064a \u0631\u062d\u0644\u0629 \u0628\u062d\u062b \u062f\u0627\u0626\u0645\u0629 \u0639\u0646 \u0623\u0641\u0636\u0644 \u062e\u062f\u0645\u0629.<\/p>\n<h2>CRM \u0645\u0639\u0646\u0649 \u0627\u062e\u062a\u0635\u0627\u0631<\/h2>\n<p>\u0647\u0648 \u0647\u064a\u0643\u0644 \u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u0648 \u0628\u0645\u0639\u0646\u0649 \u0623\u0635\u062d \u0646\u0638\u0627\u0645 \u0644\u062d\u0641\u0638 \u0648\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0639\u0644\u0627\u0642\u062a\u0647 \u0628\u0627\u0644\u0634\u0631\u0643\u0629\u060c<\/p>\n<p>\u0648\u062a\u062a\u0645\u062b\u0644 \u062a\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a (\u0627\u0644\u0625\u0633\u0645\u060c \u0631\u0642\u0645 \u0627\u0644\u062c\u0648\u0627\u0644\u060c \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0627\u0644\u062c\u0646\u0633\u060c \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0627\u0648\u0645 \u0639\u0644\u0649 \u0637\u0644\u0628\u0647\u0627 \u0625\u0644\u062e)\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u0645\u0647\u0645 \u0647\u0646\u0627 \u0647\u0648 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0645\u062b\u0644\u0627 \u0644\u0648 \u0644\u062f\u064a\u0643 \u0639\u0631\u0636 \u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627\u060c \u0648\u062a\u0631\u064a\u062f \u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0647\u0627\u060c \u0641\u0623\u0645\u0627\u0645\u0643 \u0637\u0631\u064a\u0642\u062a\u064a\u0646:<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629<\/strong>: \u0648\u0647\u064a \u0625\u0633\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0639\u0631\u0636 \u0639\u0628\u0631 \u0631\u0633\u0627\u0626\u0644 \u0625\u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0623\u0648 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u0641\u064a\u0633 \u0628\u0648\u0643 \u0625\u0644\u062e\u060c \u0648\u0644\u0643\u0646\u0643 \u0647\u0646\u0627 \u0633\u0648\u0641 \u062a\u0631\u0633\u0644 \u0627\u0644\u0639\u0631\u0636 \u0644\u0643\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0648\u0646 \u062a\u062e\u0635\u064a\u0635.<\/li>\n<li><strong>\u0623\u0645\u0627 \u0639\u0628\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 CRM<\/strong>: \u0633\u064a\u062e\u0648\u0644 \u0644\u0643 \u0625\u0631\u0633\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0639\u0631\u0636 \u0628\u0637\u0631\u064a\u0642\u0629 \u0630\u0643\u064a\u0629 \u0648\u0623\u062a\u0648\u0645\u0627\u062a\u064a\u0643\u064a\u0629\u060c \u0639\u0628\u0631 \u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u064b \u0628\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0639\u0631\u0636\u060c \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0639\u0645\u0644 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629\u061b \u0627\u0639\u062a\u0645\u0627\u062f\u0627\u064b \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0622\u062e\u0631\u0649.<\/li>\n<\/ul>\n<figure id=\"attachment_1037\" aria-describedby=\"caption-attachment-1037\" style=\"width: 1179px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1037 size-full\" src=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1.png\" alt=\"\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\" width=\"1179\" height=\"1200\" srcset=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1.png 1179w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1-295x300.png 295w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1-1006x1024.png 1006w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1-768x782.png 768w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/><\/a><figcaption id=\"caption-attachment-1037\" class=\"wp-caption-text\">\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><strong>\u0623\u0642\u0631\u0623 \u0627\u064a\u0636\u0627: <a href=\"https:\/\/engazcrm.com\/blog\/stages-of-customer-relationship-management\/\"><b>\u0645\u0631\u0627\u062d\u0644 \u0627\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/a><b> \u0628\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u064a<\/b><\/strong><\/p>\n<h2>\u0645\u0647\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p>\u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0647\u0627\u0645 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0627\u0628\u062f \u0623\u0646 \u062a\u0633\u0623\u0644 \u0646\u0641\u0633\u0643 \u0643\u0635\u0627\u062d\u0628 \u0634\u0631\u0643\u0629\u060c \u0647\u0644 \u0623\u0646\u0627 \u0641\u064a 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aria-describedby=\"caption-attachment-1039\" style=\"width: 1379px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1039 size-full\" src=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-3.png\" alt=\"\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\" width=\"1379\" height=\"1327\" srcset=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-3.png 1379w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-3-300x289.png 300w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-3-1024x985.png 1024w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-3-768x739.png 768w\" sizes=\"auto, (max-width: 1379px) 100vw, 1379px\" \/><\/a><figcaption id=\"caption-attachment-1039\" class=\"wp-caption-text\">\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><strong>\u0623\u0642\u0631\u0623 \u0627\u064a\u0636\u0627: <\/strong><a href=\"https:\/\/engazcrm.com\/blog\/customer-relationship-management-tools\/\"><b>\u0648\u0633\u0627\u0626\u0644 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/b><\/a><b> \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0642\u0627\u0631\u064a<\/b><\/p>\n<h2>\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h2>\n<p>\u0644\u0627 \u062a\u0628\u062d\u062b \u0639\u0646 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 PDF \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u0641\u0647\u0645 \u0643\u0644 \u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0647\u0645 <a href=\"https:\/\/ar.wikipedia.org\/wiki\/%D8%A5%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%A9\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/a> \u0628\u0631\u0627\u0645\u062c \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 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\u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644.<\/li>\n<\/ul>\n<h2>CRM \u0645\u0627\u0647\u0648 \u0648\u0643\u064a\u0641 \u062a\u062f\u064a\u0631\u0647\u061f<\/h2>\n<p>\u0647\u0648 \u0646\u0638\u0627\u0645 \u0633\u062d\u0627\u0628\u064a \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0646\u0633\u064a\u0642 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0648\u0645\u0646 \u062b\u0645 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627\u061b \u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0627\u0632\u0645 \u0641\u064a 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src=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642.jpg\" alt=\"\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642.jpg 1920w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-300x169.jpg 300w, https:\/\/engazcrm.com\/blog\/wp-content\/uploads\/2022\/08\/\u0639\u0644\u0627\u0642\u0627\u062a-\u0627\u0644\u0639\u0645\u0644\u0627\u0621-\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642-1024x576.jpg 1024w, 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